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This European pilot fish has a client whom he long ago learned can&t be argued with.
She hears only what she wants to hear, believes only what she wants to believe, and does exactly as she pleases.
So fish stays out of the way as much as possible, just providing what asked for.
When he sees a potential problem on the horizon, he usually just addresses it, knowing that to bring it to the client attention would just be an invitation for complaints and arguments.For example, the client decides she&d like to send a newsletter about her small business to her mailing list, so fish acquires a cheap mass-mailing solution and then converts each issue of the newsletter into HTML.
When she decides she&d like to post the newsletter on her business Facebook page, fish provides her with a JPG version.
But when the EU GDPR kicks in, he makes sure the newsletter is compliant without bringing the matter up with her.
The newsletter mailings include working unsubscribe links, and he has the necessary access to the mailing platform to remove addresses upon request.
