BoxOffice

Box Office - Shubh Mangal Zyada Savdhan and Bhoot - The Haunted Ship work well with their target audience - Sunday updates

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Two films belonging to altogether diverse genres, one being a light hearted entertainer telling the story of a homosexual couple and another a horror thriller set on a haunted ship, released over the weekend gone by.

Both films featured an actor in the lead role who had a phenomenal 2019.

While Ayushmann Khurranna delivered a hat-trick of successes [Article 15, Dream Girl, Bala], Vicky Kaushal roared with an all-time blockbuster Bhoot - The Haunted Ship.

However, every film is different and warrants its own returns.

This is what happened to the new releases.As such, the opening weekend of Shubh Mangal Zyada Savdhan [Rs.

32.66 crores] is far lesser than what his last two films, Bala [Rs.

43.95 crores] and Dream Girl [Rs.

44.57 crores], had gathered.

Of course these two films were wholesome entertainers and actually catered to a much larger audience base.

That was not the case with Shubh Mangal Zyada Savdhan who brought to fore a taboo subject.

Though the film was projected as a family film, at the end of the day the number of Rs.

12.03 crores that it gathered on Sunday is the maximum distance one could expect from it.Ditto for Bhoot - The Haunted Ship which is one of the rare horror films to come out of Bollywood.

Even amongst Hollywood imports there are a select films belonging to this genre that find an audience in India and here too the Vicky Kaushal starrer was primarily aiming at the multiplexes.

Unlike a regular Bollywood masala Bollywood film which has melodious songs or dance chartbusters as the core ingredients with at least a hint (if not a liberal dose) of sex element in there, Bhoot - The Haunted Ship didn't have any such ingredients out there.As a result, Sunday brought in Rs.

5.74 crores more which is a good enough number if one looks at such constraints.

Currently standing at Rs.

16.36 crores, it would now be aiming at a good hold during the weekdays to help it pull through at the box office.'); }); More Pages: BHOOT: Part One - The Haunted Ship Box Office Collection , BHOOT: Part One - The Haunted Ship Movie Review




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Category: BoxOffice


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