Allplants, a London-based startup that delivers ready-made &plant-based& meals (that vegan, to you and me), has raised £7.5 million in Series A funding.
The round is led by VC firm Octopus Ventures, which was an early backer in healthy snack delivery company Graze.Additional investors in the round include existing backer Felix Capital (which I&m told has doubled its seed investment), Swedish VC firm Otiva, unnamed partners at VerlInvest (who are participating in a personal capacity), David Milner (ex-CEO Tyrells), Simon Nixon (founder of MoneySupermarket), and video blogger Jack Harries.
Allplants reckons it is the U.K.
largest Series A round for a vegan company.Based on the premise that switching to a plant-based diet is the most impactful way to reduce our environmental footprint (and improve health), Allplants has developed a delivery service that wants to make it &effortlessly easy to eat more plants&.
Specifically, either as a one-off or on a subscription basis, it delivers healthy, chef-made, vegan meals, for you to reheat at home.They are &quick frozen& to lock in freshness and the idea is that you receive six meals at a time, to serve one or two people each, making the model more scalable and delivery more cost-effective.
When your food is delivered you store it in your own freezer and cook/eat as needed, before your next order.Since being founded in 2017 by brothers Jonathan and Alex Petrides, Allplants says it has served over 250,000 meals nationwide to plant-inspired foodies and built a &movement& with over 70,000 online fans.
Notably, the company is a B-Corp, promising to do good by people and the planet.Meanwhile, Allplants says it will use the investment to develop a broader range of ready-to-eat food, accelerate the growth of its community, further grow its North London-based 40-plus team, and expand the capacity of its production kitchen, which will operate on renewable and waste-created energy.Adds Allplants& Jonathan Petrides: &Most allplants customers aren&t veggie or vegan, they&re curious and hunting for convenient, healthy ways to boost their busy lives.
This investment well help us fuel the plant-based movement forward&.
Startup
Vegan meal delivery startup Allplants is served £7.5M Series A funding
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