INSUBCONTINENT EXCLUSIVE:
Moonbug, a kid-focused media business founded by a pair of entertainment executives, has brought in a $145 million Series A investment led
by The Raine Group, a merchant bank that supports technology, media and telecom efforts.Venture capital firms Felix Capital and Fertitta
Capital also participated in the financing.Moonbug, headquartered in London, acquires and distributes media content made for kids
Recently, the company completed its first IP acquisition of Little Baby Bum, a children’s sing-along show popular on YouTube, Amazon and
According to a Los Angeles Times report, one of the show’s videos is the 20th most popular video in YouTube history, boasting 2.1 billion
In total, Moonbug says Little Baby Bum has clocked in 23 billion views across multiple platforms.With its Series A investment, Moonbug will
amp up its MA activity to expand its portfolio of content that “helps children build essential life skills.” Moonbug chief executive
officer René Rechtman, who spent the last three years as the head of digital studios at The Walt Disney Co., says they plan to acquire
eight media businesses.Rechtman and John Robson, a former senior vice president of digital distribution at Paramount Pictures and vice
president of global content at HTC, launched Moonbug earlier this year.“I see an independent creator and I put them in very simple
brackets: one is high viewership and engagement and one is quality of IP,” Rechtman told TechCrunch
“If they have both of those, I am very interested.”
