INSUBCONTINENT EXCLUSIVE:
French startup La Belle Vie announced a new funding round of $6.5 million earlier this week (€5.5 million)
Julien Mangeard, Thibaut Faurès Fustel de Coulanges, Louis Duclert, Kima Venturesand Shake-Up Factory participated in the founding
round.
Online grocery shopping is becoming quite competitive in Paris
You can order groceries from Amazon using Amazon Prime Now
And all the traditional supermarkets are launching or relaunching services to order and receive groceries within a couple of hours —
Carrefour Livraison Express, Franprix mobile app, etc.
But all those services aren&t necessarily designed for this kind of offering
With Franprix app for instance, a rider is going to pick up your groceries in the nearest store and bring them to you
With Amazon Prime Now, Amazon has a big warehouse in the North of Paris filled with Kindles, books and tomatoes.
La Belle Vie wants to focus
exclusively on your groceries and optimize all the steps
It starts with a big inventory
La Belle Vie sells you basic groceries, organic stuff, meat, fish and vegetables
Last year, the company acqui-hired 62degrés to sell fresh prepared meals too.
La Belle Vie has developed all its tools from scratch,
including its ERP, a warehouse management service and a delivery management service
In 2017, the startup generated $3.5 million in sales (€3 million) in sales.
With this funding round, the company plans to launch a second
warehouse in Paris and new cities, starting with Lyon
But the best part is that you can order croissants without going to the boulangerie — finally a croissants-as-a-service startup.
