INSUBCONTINENT EXCLUSIVE:
Meet Maze, a startup building a user interface testing tool for your app prototypes
Maze is a simple web-based service that lets you turn InVision and Marvel files into UX tests.
While most designers work with InVision and
Marvel, it hard to turn those designs into a quantitative test
Maze isn&t a video recording tool and doesn&t require you to watch video footage.
It isn&t a new prototyping tool either as the startup
wants you to keep using InVision and Marvel
Maze can record a user path from a web browser on desktop or mobile without having to install anything.
After setting up your test, you can
share a link with a bunch of users
When you open this link, you get clear instructions telling you what you&re supposed to do (&find the nearest Lebanese restaurant& or &add
John as friend& for instance)
After each test, Maze automatically shows you the next one so you can keep going.
Developers then get a dashboard with a clear overview of
You can see the success rate, the time it takes to do something and the screen areas that get a lot of taps
You can also look at individual tests.
You can use Maze for simple A/B tests by sending two different designs to different groups and
comparing the results.
Thousands of designers have tried the service so far, including people working for Amazon, Airbnb, Uber and
Shopify.
The company has raised a $470,000 pre-seed round with Partech and Seedcamp (£350,000)
Maze uses a software-as-a-service approach with a limited free plan and multiple paid subscriptions.
I played with the product for a few
minutes and it a polished experience
You wouldn&t expect that from such a young startup
While I&m not a designer, I think many designers are probably going to use it regularly.
[gallery ids="1643670,1643671,1643672"]
