INSUBCONTINENT EXCLUSIVE:
From attracting and retaining donors to organizing fundraising events and campaigns, the operational challenges that come with running a
nonprofit are varied and abundant.Just as in the business world, maintaining relationships and revenue streams are vital to survive, but in
the world of nonprofits the pressure to do so in an efficient, cost-effective manner – looking after those precious donations made in good
faith – is perhaps even greater.Thankfully, there is a wide array of software tools to help nonprofit organizations with this very
While some traditional CRM platforms may work for charities as they do with businesses, we’ve focused on software specializing in
Let’s take a look at the best on the market right now.1
NeonCRMA comprehensive offering with built-in metrics dashboardsWell-featured platformMetrics for insight and analysisPlenty of help if you
get stuckNeonCRM puts all your data and tools in one place, helping nonprofits to improve efficiency and organization so they can “focus
on the work that really matters”, to quote the NeonCRM team itself.Many of the platform’s creators come from a non-profit background
which means they understand the administrative and operational pain points of running such an organization, and should help them design a
service catered to these specific needs
Users are able to create online forms, engage donors, plan events, manage members, track volunteers, and get insights from built-in metrics
dashboards. The platform is comprehensive and pretty straightforward to use, but if problems do pop up, a host of tutorial guides are on
hand to walk you through any issues
These are particularly useful in the early stages of getting acquainted with the NeonCRM platform.The price point – starting at $50 (£37)
a month – may perturb smaller nonprofits, but this is not the most expensive offering of its kind, and comes highly recommended if budget
Little Green LightSophisticated fundraising and donor management systemPlentiful customization optionsEasy-to-use Useful categorization of
donorsLittle Green Light is a sophisticated fundraising and donor management system that does a lot of the digital legwork for nonprofits
In the words of its creators, “timely insights that the data provides mean fundraisers work smarter – not harder – to connect
supporters to their mission.”A wealth of features are on offer here, including a fully customizable dashboard, customizable reporting,
constituent and contact management, the creation of acknowledgment messages and receipts, integrations with other software platforms you may
be using, and customized, trackable mailings.The automatic categorization of donors (top donors, most active, and so forth) is a
particularly handy feature, enabling users to home in on certain targets without sifting through reams of data to identify them in the first
place.With so many tools on offer, it may be worth utilizing the extendable free trial to fully get to grips with the platform and make sure
it’s right for the needs and skillset of your staff
A further boon is a user-friendly design, plus a heap of video tutorials to help the unacquainted acclimatize to the system, and make good
use of its numerous features.3
CharityTrackerFocusing on effective communication and collaborationHighly user-friendlyExcellent customer supportReports are somewhat
limited in scopeCharityTracker enables different charitable organizations in the same community to collaborate with one another to improve
the efficiency of their services.The creators came up with the idea for the platform off the back of the Hurricane Katrina relief effort in
They noticed the scarcity of communication between different agencies trying to help displaced families in their home town of Florence,
Alabama, which led to duplicated operations and poor management of resources.CharityTracker address these issues by enabling users to
communicate in real-time – with each other, and with their communities
Features include a shared client case database, tracking and reporting, post bulletins and referrals.An extremely easy-to-use interface is
one of the key plusses here
Navigation across different features is simple, which should save time training users
With many of these users potentially being volunteers with little knowledge of IT and data entry, this is an invaluable aspect of the
Its round-the-clock tech support is excellent too, so any problems that do arise should be nipped in the bud swiftly.For the data-heads who
like to really get under the bonnet with their analyses, the reports may seem a little limited and cumbersome, but there is little else to
fault with this well-priced service.4
BloomerangWell-designed platform that’s optimized for mobile useMakes intelligent suggestions for improvementsUseful social media hubLess
scope for customization than rivalsBloomerang helps nonprofits reach, engage and retain donors with its feature-packed platform
The company claims to have worked with “high-level thought leaders in philanthropy” to create a service that makes it easier than ever
to build strong relationships with donors.The software’s core features include a dashboard that displays the organization’s donor
retention rate along with suggestions on how to improve that, as well as future incoming donations.Users can also manage reports and
accounts, while a social media hub monitors what constituents may be tweeting about your organization
It’s a shame Facebook and Instagram aren’t enabled, but lots of platforms don’t have this tool built-in at all, so we’re not
complaining.Design is a strong point, with campaign progress showed as soon as you log in, while a clean, user-friendly design is employed
You don’t have to be a software expert to make use of the platform, and it’s also been optimized for mobile for those who wish to log in
on the move.Bloomerang boasts an impressive array of features but it is slightly less customizable than other services, which can be
frustrating when trying to tailor the platform to the specific needs of each user within the organization
Given the higher price point demanded here, this is something of a drawback.5
DonorPerfectOne-stop-shop for fundraising and donor managementTop-notch customer supportIntegrations with other servicesNot the most
fully-featured offeringDonorPerfect is a one-stop-shop for fundraising and donor management
It promises to “supercharge your nonprofit’s fundraising initiatives and cultivate your most valuable relationships” via its software
platform.The roster of features include the ability to manage constituent contacts and donor development, send personalized communications,
report and analyze results, integrate with other products and services, as well as being able to collect donations and information online.A
standout feature of DonorPerfect is its extremely attentive support team
Unlike many other services, there is always somebody ready to help at the end of the phone
Sometimes scanning tutorials just doesn’t answer your question, and long waits for assistance can be frustrating, so the ability to speak
directly to someone about an issue is a strong selling point.DonorPerfect doesn’t have all the bells and whistles of other services
we’ve covered here, but it remains very comprehensive, and only really hard-core users will exhaust the options at their disposal.Best of
the restOperating on a slightly smaller scale Then perhaps Continue To Give is the platform you need
With pricing starting at $30 (£22) per month, this service helps small to medium-size nonprofits collect donations across multiple avenues
via the web, email, mobile, and social media crowdfunding.Wild Apricot is an all-in-one membership management solution which already serves
over 16,000 associations, nonprofits, and clubs. Key features include full membership database management, a drag-and-drop website builder
(including easy integration with your existing website), online event registrations, automated emails and much more. By bringing together
supporter engagement and constituent relationship management software in one integrated platform, Salsa CRM supplies nonprofits with all the
online and offline tools they need to engage communities, raise funds, rally supporters, and thus, in the words of the company, “change
the world.”Focusing on events and volunteer organization, InitLive enables users to efficiently manage their teams
The cloud-based web platform boasts tools for event planners to recruit, assign staff, copy shifts, and reuse or export data. DonorSnap
allows fundraisers to capture, organize and store donor contacts effectively
Using a customizable database with user-defined fields, you can track relationships and affiliations, manage memberships and accept event
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