INSUBCONTINENT EXCLUSIVE:
Image copyrightGetty ImagesIndia's plummeting data prices have hit a new low
In fact, according to a recent TheIndianSubcontinent report, the country has the cheapest mobile broadband prices in the world
Technology writer Prasanto K Roy explains how this happened
The TheIndianSubcontinent report, citing a UK-based price comparison site, said that 1 gigabyte (GB) of mobile data cost $0.26 in India
(£0.20), compared with $12.37 in the US, $6.66 in the UK, and a global average of $8.53.But many Indian users said they were actually
paying less than $0.10 a GB
Customers in the US and UK too said they were paying less than what the survey reported
Whatever the true cost, what is clear is that mobile data in India is many times cheaper than elsewhere
But it might not last: some said India's low prices were a transient phase as big operators fought for new customers.Sourav Sen, a
consultant with an investment firm in London, said he pays the price of three to four cups of coffee a month, or $13, for his mobile service
That gives unlimited UK voice and texts, with EU roaming for voice and up to 3GB of data
He doesn't need more, because of free WiFi everywhere
The UK has some cheaper plans, but ubiquitous free WiFi makes real comparisons with Asia difficult
Mr Sen also points out that when he is visiting India, he is offered data at almost $6.62 per megabyte (MB), which is a staggering $6,779
per GB - and about 70,000 times more than what locals pay for data
Far away in Gurgaon, a suburb of capital Delhi, Ramnath Mandal, employed as a driver, pays less than $3 a month for unlimited free calls
With that he gets 42GB of 4G data, at 1.5GB a day, which he uses for viewing videos and for WhatsApp calls to his family and friends in the
That's less than 6 cents per GB - 70 times cheaper than what Mr Sen pays for his 4G data in London
Mr Mandal's service provider is Reliance Jio, a young telecom operator that has shaken up the Indian market with cheap, high-speed mobile
Jio launched in September 2016 with an aggressive free trial offer, picking up 100 million customers in just six months
The 4G-only high-speed data uses spectrum suited to data, for voice as well as data
Image copyrightGetty ImagesIn just two years, Jio has become the third largest telecom operator in India, with 280 million subscribers by
It gives away its 4G feature phone (which is not a smartphone), JioPhone, against a refundable security deposit of $21, with plans starting
The handset runs two of India's most popular apps, WhatsApp and Facebook, and supports WiFi.India had more than 500m mobile broadband
subscriptions at the end of December 2018, according to India's telecom regulator TRAI, but just 18m wired broadband subscriptions
Of the 1.17bn mobile subscriptions in the country, 55% of them are in urban areas
The big jump in broadband usage, all of it on mobiles, came mostly from Jio
The country's older telecom operators had to compete with Jio, slashing 4G data prices and throwing in freebies
Kalipada Sasmal, another driver in Delhi, considered moving to Jio, but his operator Airtel offered him a plan under $6 a month for 40GB of
data, with unused data rolled over to the next month, and free Amazon Prime video service for a year
He decided to stay with Airtel
Clearly, Jio has driven data prices down sharply in India
Can the market sustain these prices Industry analysts say Jio is subsidising its service to get customers - and squeeze out competitors
There were 10 telecom operators when Jio launched: now there are just four
Low tariffs are purely the result of hyper-competition resulting in a huge "consumer surplus" - when consumers pay prices much lower than
what they are willing to pay - according to Rajan Mathews, head of the Cellular Operators Association of India
"These low prices are not sustainable if operators have to continue to make investments in network coverage, quality and new technology," Mr
"Return on capital is in the low single digits for this industry
Operators will need to review their pricing, to correct this situation."Translation: prices will go up.Image copyrightGetty ImagesImage
caption
Mukesh Ambani's Jio has disrupted India's telecom industry
Mukesh Ambani, chairman of Reliance
Industries, however, has said that Jio's network has plenty of room for growth, with only a fifth of its capacity utilized
"We can multiply our customer base without additional investment," he said, speaking at the company's annual general meeting last July, when
Jio had 215 million customers.But data rates will go up, because this "hyper-competitive state of Indian telecom" is not sustainable, argues
digital rights activist Nikhil Pahwa, whose portal MediaNama tracks India's digital economy
Telecom operator margins are now wafer thin and news reports of profits shrinking to near zero at telecom companies which are feeling the
pressure from Jio are common
"Before Jio's launch, there was virtually a cartel in operation that kept prices high," Mr Pahwa says
"The lowering of rates has led to consolidation, and we are down to four operators
It's a matter of time before rates go up
This was an industry used to 30% margins, and it will want to get back there." Image copyrightGetty ImagesA source close to Jio, who does
not wish to be named, says its pricing is not subsidised, but is commercially viable
"Their disruption came from new tech," he says
"Jio bet on a frequency which was lying unused in abundance
It combined voice and data - no one had thought of using voice in that spectrum band." And although nearly 100 million users were drawn in
by Jio's prolonged free trial offer, Jio's customers are now spending more than other operators' customers
Jio reports 30% higher than average revenue per user of almost $2
And so the drivers, cooks, migrants, students, and many blue and white-collar workers watching and sharing videos have driven up India's
average mobile data consumption 10 times in two years, to more than 10GB per user per month, roughly the same as in the USA
They have very little access to free public WiFi, though Google and RailTel Corporation's RailWire project is has brought free, high-speed
broadband over WiFi to over 400 railway stations
A pre-paid Jio connection is their mainstay, often as a second SIM card in their phone, with free voice calls, and, for now, the cheapest
mobile data in the world.Prasanto K Roy (@prasanto) is a technology analyst in Delhi
