INSUBCONTINENT EXCLUSIVE:
New Delhi:
The turn-out for Rajinikanth's Kaala on opening day failed to match up to the crazy numbers,
which previous releases of Thalaiva's films had set the bar high with
But, trade analysts are hopeful that the film will eventually score well at the ticket counters
Chennai-based trade analyst Sreedhar Pillai told PTI that the controversy regarding the film over Rajinikanth's comment on the Cauvery row,
will fetch a substantial amount of publicity: "I think it will open good in Tamil Nadu because of the controversies surrounding the film
But I can't pinpoint numbers at the moment
Although the advance booking was not very good, the state government's special permission to conduct morning shows have helped
It is expected to do well since it is a Rajinikanth movie but it will not take a massive opening.By Thursday afternoon, it was reported that
Kaalarecorded the lowest opening for any Rajinikanth film ever
On Thursday, Vishal Krishna, who is a member of the Tamil Nadu Films Producers' Council (TFPC), told IANS that the film's release during the
Ramzan week has also greatly affected the box office numbers.According to PTI, tickets for Kaala in Tamil Nadu were available online till
noon - which was a first considering shows of Rajinikanth's films are usually sold out in weeks advance
Chennai-based trade expert Kaushik LM however predicted that Kaala's box office numbers will trump Vijay's Mersal in time and the release of
Salman Khan's Race 3 will not really have an impact in state
"Currently, the tracking suggests that the film may slightly fall behind the opening record of Vijay's Mersal here since Kaala has released
But in the long run, I'm expecting Kaala to beat this film's numbers in Tamil Nadu
Salman Khan-fronted Race 3 will not have a big impact in the state next week, and Kaala is expected to hold a good number of screens until
next week for sure," he told PTI.However, the Telugu audience is expected to make little contribution to Kaala's box office collections
According to Deepak, a trade analyst who tracks box office fluctuations in Telangana and Andhra Pradesh, said that Kaala will fail to
attract the Telugu audience to the theatres because of the film's subject
"The audience response in the Telugu states is quite average, and the box-office opening is very dull
The film's rights were not sold to anyone even when the makers received an offer for Rs 33 crores here
The low-key promos are one of the reasons for the flat response here
The plot of the movie revolves around the uprising of Tamils, and there is a definite disconnect among Telugu audiences," he said.Directed
by Pa Ranjith, Kaala stars Rajinikanth as a mob boss of the slum Dharavi
As per a Hindustan Times report, Kaala has earned Rs 230 crore through theatrical and music rights before release
The film requires another Rs 280 crore to secure its place on the list of hit films of 2018.(With PTI inputs)
