INSUBCONTINENT EXCLUSIVE:
Julian ShapiroContributor
Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing
He also writes at Julian.com. More posts by this contributorWe’ve aggregated the world’s best growth marketers into one community
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how you’re
going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.Our community consists of 600 startup founders
paired with VP’s of growth from later-stage companies
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow,
Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by
joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here.Without further ado,
onto the advice.Based on insights from Guillaume Cabane.A customer testimonial from a well-known executive may be the social proof that
improves conversion rates on your landing pages or in sales collateral
But executives of reputable companies are generally busy and difficult to reach.Here’s how to get the testimonial:Contract with a
freelance journalist who’s written for a reputable publication like the New York Times.Reach out to your executive customers with
something like “Hey, we have a journalist who has previously written for NYT who’s interested in speaking to a few of our customers for
Do you have 15 minutes for a quick call?”For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a
Be sure to figure out some way to make it worth the executive’s time.
