INSUBCONTINENT EXCLUSIVE:
That’s right: Mattress startup Casper is launching its own version of CBD-infused gummies, created in partnership with edibles company
Plus.This is just the latest in Casper’s efforts to expand beyond mattresses with the addition of sheets, pillows, dog beds, portable
In a recent New York Times profile, the company said its goal is to become the “Nike of sleep,” with an ever-widening lineup of
sleep-related products.Casper may be feeling extra pressure to grow the business model since a recent funding round valued the company at
And mattresses alone don’t make for frequent recurring purchases.Even with all that in mind, I wasn’t expecting the company’s next
But in a statement, Casper co-founder and Chief Strategy Officer Neil Parikh connected this launch to the company’s bigger vision:The
options for sleep improvement have been historically limited to a late night Google search or a prescription from your doctor
It’s our mission to change that as the world’s first Sleep Company
Introducing CBD sleep gummies with PLUS allows us to bring a new way to relax and rest to those who need it.It looks like Plus is handling
the actual sales of the CBD Sleep Gummies, which will cost $35 for a package of 14
Each blackberry tea-flavored gummy is supposed to include 25 milligrams of CBD, along with chamomile extract and 1 milligram of
melatonin.Plus says it ships to all U.S
states except Alaska, Idaho, Iowa, Hawaii, Mississippi, Oklahoma and South Dakota.
