INSUBCONTINENT EXCLUSIVE:
Back in 2017 Ometria, an “AI-powered” customer marketing platform, raised $6 million in Series A funding to add to the $11 million it
Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints.Today it
announced that it has raised $21 million in a Series B funding led by London-based Octopus Ventures, with existing investors Sonae IM,
Summit Action, Samos and Adjuvo, as well as 10 early angel investors, making further investments
Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM both join Ometria’s board.The funding will be used to
accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating its
AI-based technology.Off the back of the funding round, Ometria will also be opening its first U.S.-based operation in New York.Ometria’s
schtick is that it addresses the fact that consumers will no longer tolerate the torrent of communication sent toward them that is basically
irrelevant, especially as the retail environment becomes ever more competitive.Its main competitors are spread across companies like email
service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer
insight companies (More2, AgileOne)
Its argument is that none of these companies were developed specifically for retail, or to create and use a unified predictive profile of
each customer.Ometria’s CEO and founder Ivan Mazour says: “We’re all overloaded with information and communication, it’s relentless
Retail marketing has contributed heavily to this, with most marketing experiences being ones we simply don’t enjoy
Ometria solves this ever-increasing problem for hundreds of retailers, and hundreds of millions of customers.”It now has a client base of
200 retailers, including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com
Its senior leadership team now includes Pete Crosby (formerly of Triptease) as chief revenue officer, Rob Lord (formerly of CheetahMail) as
VP of Professional Services and Jennifer Yorke (formerly of Bazaarvoice) as VP of Customer Success.Christmann says, “We are very excited
to have led Ometria’s Series B — a great example of how we invest in truly pioneering entrepreneurs that are creating innovative
Ometria will use this investment to revolutionize the retail marketing industry with its AI capabilities
We want to see entrepreneurs put their customers at the heart of the business and that is precisely what the team is doing.
