INSUBCONTINENT EXCLUSIVE:
Julian ShapiroContributor
Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing
He also writes at Julian.com. More posts by this contributorWe’ve aggregated the world’s best growth marketers into one community
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how you’re
going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.Our community consists of 600 startup founders
paired with VP’s of growth from later-stage companies
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow,
Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by
joining Demand Curve’s marketing webinars, Slack group, or marketing training program
See past growth reports here, here and here.Without further ado, onto the advice.How do you sponsor YouTube influencers
cost-effectively?Based on insights from Bjarke Felbo of Rune (LinkedIn)
Lightly edited with permission.Influencers often expect compensation proportional to subscribers, but conversions happen proportional to
So go after the influencers with high views and low subscribers
That’s the trick.We’ve had the best success with 30-60 second promo spots at the beginning of the influencer’s video.We’ve seen
success depend on the video it’s attached to and what time of day/week it’s posted, so we’re strict about setting rules around that
Or, we give them a bonus based on the video’s view count to incentivize them to put our spot on a high-quality video.Be careful with
repeat promotions with the same influencer
These haven’t yielded noteworthy returns for us — even after months
It’s likely that the audience becomes saturated.For SEO, how much does link building really matter in 2019?From Nat Eliason of Growth
Lightly edited by Demand Curve with permission.Links are still important, but their importance is decreasing steadily
Google is getting better at evaluating content quality, and it’s focusing more on that.Consider this: Google doesn’t want to be
gameable, and domain authority and link building are very gameable
But content quality is not
You can’t fake good content.Many major blogs outside of high authority spaces have grown rapidly using less link-building
Much of their energy is instead spent on choosing the right keywords (low competition, but still acceptable volume) and writing useful
content that satisfies the searcher’s intent.However, link-building can still speed up the process quite a bit if you’re on a tight
timeline, or if you’ve given content 3-4 months to rank and aren’t seeing the results you want.Growth masterclasses kick off nowToday,
the advanced growth masterclasses kick off
They’re all free.These are rapid-fire, short, and advanced webinars
They’re not boring introductory lectures
This is some of the best content we produce
Don’t miss these, especially when they’re free.Enroll here: demandcurve.com/webinarsWhat’s the best way to take over a Twitter account
from an inactive user?Based on insights from Andrew Ettinger of Atoms
Lightly edited with permission.Someone has your brand name as their Twitter handle and their account is inactive
How do you get access to it?Create an ads account with an existing handle you want to swap for the one you’re trying to claim.Go to
twitter.com/en/helpClick on Account issues -> Claim an inactive username.Submit a case.You’ll then want your Twitter ads account manager
to escalate your case (give them the case #).This is not guaranteed
Your best chance of claiming that handle will be to have an existing Twitter employee escalate your case.Demand Curve’s Asher King
Abramson will lead a growth marketing session where he’ll tear down your landing pages and Facebook/Instagram ads in front of a live
He’ll deconstruct how effective they are at (1) conveying what you do (2) and doing so enticingly — so that people click.If you’re
attending Disrupt and want to participate, you can submit your assets to ec_editors@techcrunch.com for him to consider.
