INSUBCONTINENT EXCLUSIVE:
Branding is an essential component of every startup
It’s more than publishing a tagline or a mission statement; it’s how your company comes alive in the eyes of customers
Some companies make it look easy, but designing and successfully launching a brand can be a daunting endeavor
How do you develop a brand strategy? What’s your brand positioning? How do you know if your brand is resonating with customers? At this
year’s Disrupt SF, we’re bringing together Bumble’s Chelsea Maclin, PR expert Brooke Hammerling and creative director Ben Pham to
provide tactical advice for how to help your brand cut through the competition and stand out.Each one of our speakers has a unique
perspective on how to translate your startup’s values into a compelling brand that customers can engage with and support.Chelsea Maclin:
Chelsea leads Bumble’s global marketing strategies and initiatives, focusing on international campaigns, brand marketing, experiential
marketing and integrated partnerships
Her growing team works cross-functionally to test, develop and implement innovative marketing strategies for the brand across the globe
She helped the company launch its newest vertical, Bumble Bizz.Brooke Hammerling: Brooke is the founder of Brew and has more than 23 years
of experience in technology PR, strategy and communications
She started Brew determined to bring a different style to the PR world and Brew has grown to be a company that provides a unique blend of
communications that she had envisioned
Some of the companies Brooke has worked with over the years include Live Nation, Framebridge, Refinery29, Sonos, Splice, GroupMe,
SmartThings, August and Oracle
Hammerling is also a successfully exited entrepreneur in her own right, having sold Brew to Freuds for a reported $15 million.Ben Pham: As
a co-founder and creative director at Character, a branding agency based in SF, Ben has worked with numerous brands, including Adobe, Uber,
Facebook, Google, Samsung, Nike, Fitbit and Amazon
Ben likes to draw inspiration from unexpected places, relying on his personal motto of “look in the wrong place to find the right
answer.” When he’s not in the studio in search of the next big idea, he can be found advising young entrepreneurs, snowboarding in Tahoe
and cooking for friends at his home in Oakland.We’re thrilled to have this conversation, and we can’t wait to see you there
Buy tickets to Disrupt SF here.Did you know Extra Crunch annual members get 20% off all TechCrunch event tickets? Head over here to get your
annual pass, and then email extracrunch@techcrunch.com to get your 20% discount
Please note that it can take up to 24 hours to issue the discount code.
