INSUBCONTINENT EXCLUSIVE:
At age 27, Jordan Fudge is quietly making a splash in the VC world.Fudge is the managing partner of Sinai Ventures, a multi-stage VC fund
that manages $100 million and has more than 80 portfolio companies including Ro, Drivetime, Kapwing, and Luminary
His 2017 investment in Pinterest — a secondary shares deal from his prior firm that was rolled into Sinai when he spun out — will have
returned the value of Sinai’s Fund I by itself once the lockup on shares expires next week.Fudge and co-founder Eric Reiner, a
Northwestern University classmate, hired staff in New York and San Francisco when Sinai launched in early 2018
Today, they’re centralizing the team in Los Angeles for its next fund, a bet on the rising momentum of the local startup ecosystem and
their vision to be the city’s leading Series A and B firm.Fudge and Reiner have intentionally stayed off the radar thus far, wanting to
prove themselves first through a track record of investments.Jordan Fudge
Image via Sinai VenturesA part-time film financier who also serves on the board of LGBT advocacy non-profit GLAAD, Fudge describes himself
as an atypical VC firm founder, an edge he’s using to carve out his niche in a crowded VC landscape.I spoke with Fudge to learn more about
his strategy at Sinai and what led to him founding the firm
Here’s the transcript (edited for length and clarity):Eric Peckham: Tell me the origin story here
How did Sinai Ventures get seeded?Jordan Fudge: I was working for Eagle Advisors, a multi-billion dollar family office for one of the
founders of SAP, focused on the tech sector across public markets, crypto, and eventually VC deals
Two years in, I pitched them on spinning out to focus on VC and they seeded Sinai with the private investments like Compass and Pinterest I
had done already, plus a fresh fund to invest out of on my own
It was $100 million combined.
