INSUBCONTINENT EXCLUSIVE:
Julian ShapiroContributor
Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced
growth, helps you hire senior growth marketers, and finds you vetted growth agencies
He also writes at Julian.com. More posts by this contributorWe’ve aggregated the world’s best growth marketers into one community
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how you’re
going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.Our community consists of 600 startup founders
paired with VP’s of growth from later-stage companies
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow,
Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by
joining Demand Curve’s marketing webinars, Slack group, or marketing training program
See past growth reports here, here, here and here.Without further ado, onto the advice.Improving engagement for drip emailsBased on
insights from Matt Sornson of Clearbit
Lightly edited with permission.Personalizing your marketing emails increases conversion
But doing so at scale takes a lot of effort
Here’s how to get around that:Run lead generation ads to your blog posts and to other long-form content on your site
Then tag users based on the posts they’ve read
Plus, prompt them to fill out useful quizzes
Store their quiz answers.Push their engagement data into an automated emailing platform like Customer.io
And enrich their contact details with Clearbit to discover their job title and the industry they work in.Now you can send automated yet
personalized drip emails based on a person’s role, company, and interests
This results in higher conversion rates
Show recipients you know who they are and what they care about, and you’ll seem a whole lot less like spam.Improving cold email response