A site by any other name: renaming the site address in SharePoint Online

INSUBCONTINENT EXCLUSIVE:
I recently had a chance to check out a new feature that landed in my Office 365 tenant & the long-awaited site address rename
It worked great in my test account, so I prepared to try it in a client tenant
It also worked great there & but I learned a few things that I wanted to share.[ Related: SharePoint Online cheat sheet ]Why you might want
to rename a site address There are lots of reasons you may need to rename a site address
When you create a site in Office 365 (team site or communication site), you are effectively making a land grab for the URL name
First come, first served & so that name can&t be used by another site
That may be OK, but sometimes it not!