INSUBCONTINENT EXCLUSIVE:
The world of phone-based AR has involved a lot of promises, but the future that developed has so far been more iterative and less platform
For startups exclusively focused on mobile AR, there been some soul-searching to find ways to bring more lightweight experiences to life
that don&t require as much friction or commitment from users.
8th Wall is a team focused on building developer tools for mobile AR
The startup has raised more than $10 million to usher developers into the augmented world.
Augmented reality developer tools startup 8th
Wall raises $8 million
The company announced this week that they&ve built a one-stop shop authoring platform that will help its customers
create and ship AR experiences that will be hosted by 8th Wall
It a step forward in what they&ve been trying to build and a further sign that marketing activations are probably the most buoyant
money-makers in the rather flat phone-based AR space at the moment.
The editor supports popular immersive web frameworks like A-Frame,
It a development platform, but while game engine tools like Unity have features focused on heavy rendering, 8th Wall is more interested in
&very fast, lightweight projects that can be built up to any scale,& the startup CEO Erik Murphy tells TechCrunch.
8th Wall initial sell was
an augmented reality platform akin to ARKit and ARCore that allowed developers to build content that supported a wider breadth of
Today, 8th Wall team of 14 is focused on a technology called WebAR that allows mobile phones to call up web experiences inside the
browser.
The main sell of WebAR is the same appeal of web apps; users don&t need to download anything and they can access the experience
This is great for branded marketing interactions, where expecting users to download an app is pretty laughable; moving this process to the
web with a link or a QR code makes life much easier.
The startup cloud-based authoring and hosting platform is available now for its agency
