INSUBCONTINENT EXCLUSIVE:
Brother International has announced that it will include document translations into over 90 languages directly from select multifunction
printers and standalone devices.The move is an industry first and it will give the company's customers access to free machine translations
24 hours a day, seven days a week, 365 days a year using a simple, user-friendly sign-up process.There are no sign-up fees, service fees or
any other costs to use Brother's new document translation services which only require 30 minutes of turnaround time for up to 2,000 word
documents.Additionally, electronic files can even be translated through the service
These translations are also Secure Document Translations and Transmission ISO 27001 compliant
Brother's translations are powered by the global language company, 'thebigword', which has more than 600 staff in its global
offices.Brother's unique device-based translations are ideal for a wide range of industries including retail, education, healthcare and
government.Language localization is often the biggest hurdle when expanding into new markets and 56 percent of consumers say the ability to
obtain information in their own language is eve more important than price.Brother will also offer different tiers of translations to meet
the needs of every business and the company's new services can be upgraded by two levels
In addition to free machine translations, businesses can select human post-edit translations for only 14 cents per word or choose enterprise
translations done by highly trained professionals with industry-specific expertise for just 19 cents per word
The enterprise tier also offers advanced file encryption to protect sensitive content throughout every stage of the translation
process.Direct of product planning and B2B SMB at Brother International, Bob Burnett explained how the company's new services can help
businesses overcome language barriers, saying:“Brother is proud to continue our industry leadership by including machine translation
services gratis for our customers
Put simply, no one else in the market has an offering like this, and it is more proof of our commitment to customers’ digital
In today’s digital age, connectivity is the key to staying competitive
But truly global connectivity often encounters language barriers
With Brother’s new translation services, however, that barrier becomes a bridge.”
