INSUBCONTINENT EXCLUSIVE:
Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email.
Shopify chief product officer
Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued
that they&ve created &the first email product designed for e-commerce.&
That means it integrated with a merchant store on Shopify, allowing
them to easily pull their brand assets into their emails, along with product content and listings
They also can see whether those emails actually lead to customers to add products to their carts/purchase them
And they can create customer segments based on the data in Shopify.
&What we&re really proud of here is, we become the expert for them,&
&Most people we&ve surveyed don&t understand the value of segmentation, so we&ve taken the liberty of assembling the right list to add value
for them.&
Shopify Email is currently available as an early access test for a limited group of merchants, ahead of a broader rollout next
Miller said it will be free for these initial merchants, with general pricing to be announced later.
Other recent additions to Shopify
product lineup include hardware for brick-and-mortar stores and digital ad tools.
&The common thread among all of [our new products] is to
help brands sell directly to their customers,& Miller said
&There been a lot of talk lately about direct-to-consumer, but that something we&ve doing for a decade and a half without calling it
that.&
Shopify quietly acquired Handshake, an e-commerce platform for B2B wholesale purchasing
