INSUBCONTINENT EXCLUSIVE:
In September, Salesforce Ventures, the venture of arm of Salesforce, announced a hefty $300 million investment in Automattic, the company
behind WordPress, the ubiquitous content management system (CMS)
At the same time, the company was putting the finishing touches on Salesforce CMS, an in-house project it released last week.
The question
is, why did it choose to do both?
One reason could be that WordPress isn&t just well-liked; it also the world most popular content
management system, running 34 percent of the world 10 billion websites — including this one — according to the company
With Automattic valued at $3 billion, that gives Salesforce Ventures a 10 percent stake.
Given the substantial investment, you wouldn&t have
been irrational to at least consider the idea that Salesforce may have had its eye on this company as an acquisition target
In fact, at the time of the funding, Automattic CEO Matt Mullenweg told TechCrunch Romain Dillet that there could be some partnerships and
integrations with Salesforce in the future.
Now we have a Salesforce CMS, and a potential partnership with one of the world largest web
content management (WCM) tools, and it possible that the two aren&t necessarily mutually exclusive.
