INSUBCONTINENT EXCLUSIVE:
Twitch today publicly launched Twitch Studio, its new software designed to help new streamers get started broadcasting
The idea behind the app is to make it simple for someone new to the space to get started, by offering a quick setup process and other tools
to make the stream both look and sound more professional — even if the streamer doesn&t have broadcasting experience.
The software, which
was only available in closed beta until today, will detect the user mic, webcam, monitor resolution, bitrate and more through a guided setup
Streamers can then choose from a variety of starter layouts and overlays that will help them personalize their stream look-and-feel.
Once
live on Twitch, the software will also help streamers interact with the online community and viewers, including by way of built-in alerts,
an activity feed and integrated Twitch chat.
As the company previously explained, many people have thought about streaming but gave up on
doing so because the process was too difficult
The new software aims to get them over that hurdle of setting up a stream for the first time.
As the streamer becomes more knowledgable and
capable, they may outgrow their need for Twitch Studio — and that would be fine
The goal is to get them involved with Twitch streaming in the first place, not necessarily keep them on the platform longer-term.
Twitch
Studio is currently available only on Windows PCs, not Mac, iOS or Android &at this time,& Twitch says — a hint that cross-platform
support could come further down the road
However, in the near-term, Twitch is working to better integrate the software with other Twitch functionality, as well as roll out tools
that make it easier to chat and engage viewers.
The launch timing is notable as Twitch has recently lost its biggest streamer, Tyler &Ninja&
Blevins, to Microsoft Mixer
The loss was then followed by the exit of Michael &Shroud& Grzesiek, also to Mixer
Meanwhile, Google Stadia, which is about to launch on November 19, will make it easy to stream directly to YouTube.
Twitch says the new
Twitch Studio software is available today, in beta, for anyone on Windows 7 or newer.
