Why US tech giants are putting billions into housing

INSUBCONTINENT EXCLUSIVE:
Image copyrightHandout/TheIndianSubcontinentImage caption High housing costs are hurting San Franciscans like Leon
Sultan History teacher Leon Sultan was raised in a San Francisco that working class families could call home
That place has, for the most part, vanished.The city is now the centre of America's thriving tech industry, with some of the highest housing
costs in the US
Homeownership is in retreat and homelessness is surging, alongside newly-minted fortunes.Mr Sultan currently lives in a rent-stabilised one
bedroom apartment with his wife, who also works in education, and his four-year-old son
When they move to a bigger place in a few weeks, their rent will almost double."When I was born in the city in 1978, a two-income earning
family could buy a home," he says
"At this point, the only way to buy a home, if you're a normal person is to have some sort of edge.""I feel lucky that I haven't been
displaced yet."'Unsustainable' course Mr Sultan, and many others, blame the changes on the Bay Area's tech boom, which has created vast
wealth divides.The growing backlash has played out in fights over new taxes targeting tech and protests against the commuter buses that
ferry workers south from San Francisco to Silicon Valley, where many tech giants have their headquarters.For years, the tech giants have
faced down their critics unabashed
But now there are signs of change.In June, Google said it would invest $1bn in housing and Facebook has also pledged $1bn
Apple upped the ante this month, saying it would devote $2.5bn to the issue
"We know the course we are on is unsustainable," Apple boss Tim Cook said as he revealed his firm's plans
Those moves followed a flurry of smaller donations and activity from firms such as Cisco and Microsoft, which said it would invest $500m in
housing in its home state of Washington.Image copyrightGetty ImagesImage caption Apple's growth has created tension over
rising housing costs The commitments represent a "kind of acknowledgement from the tech industry that yes, they're playing a
role in this housing affordability crisis," says Jeffrey Buchanan from Silicon Valley Rising, which has pressed the tech giants on the issue
for years."I'm hopeful that it is a change in mindset in the industry the old way doesn't work."Soaring pricesAs the tech industry has
boomed, home prices and asking rents in the Bay Area have roughly doubled over the past decade, becoming by many counts the highest in the
US.Last month, the San Francisco Association of Realtors said the median home price in San Francisco had hit $1.4m
The average asking rent exceeded $3,200 per month, according to research firm Moody's Analytics-Reis.Wages in the area have increased as
well, but not as fast as housing costs
Image copyrightGetty ImagesImage caption House prices in San Francisco have soared A family needs to
earn $126,800 a year to rent a typical two-bedroom property in San Francisco without spending more than 30% of their income - the share
typically considered affordable
In 2017, about 40% of Bay Area renters spent more
For Mr Sultan, homeownership is out of the question, but he says his family is lucky
There's a woman on his street living in her car."I'm not feeling sorry for myself," he says
"There are a lot of folks in this city who are struggling way harder than we are."The high costs are forcing companies to pay more and work
harder to find staff, one reason the tech firms have taken an interest.For the most part, their pledges aren't philanthropy.Image
copyrightThe Washington Post/Getty ImagesImage caption More people are now living in Recreational Vehicles (RVs)
Apple is lending the state up to $1bn to help finance affordable housing projects and providing $1bn to California's first-time
homebuyer fund.Google and Facebook also plan to invest hundreds of millions in new housing
Land owned by the tech companies that will be made available for housing construction accounts for another major part of the commitments - a
full $750m worth in Google's case
Such large promises are "unprecedented", but a lack of detail makes them hard to evaluate, says Carol Galante, director of the Terner
Center for Housing Innovation at the University of California, Berkeley
"It's in their self-interest but it's also obviously in the community's interest."'A drop in the bucket'Facebook and Google have each said
their plans should produce about 20,000 new housing units, some of which will be offered at below market rates
Apple has not provided an estimate for its total commitment, but expects to build about 3,600 new affordable units on its land.But
California State Senator Scott Wiener, whose district includes San Francisco, says the plans represent "a drop in the bucket" compared to
the money and policy changes needed."I'm glad that Apple, Facebook, Google are doing this, but I think we also have to be crystal clear that
this is not going to solve the problem." Image copyrightGetty ImagesImage caption Homelessness has surged in San
Francisco Between 2012 and 2017, San Francisco added fewer than 21,000 new housing units, while the population grew by more
than 58,000 and the number of jobs jumped by 130,000.Senator Wiener blames policies that hamper development - like rules that limit the
height of buildings - for much of the growing gap between supply and demand
"The problem is not that we have job growth," he says
"The problem is we didn't plan for it." 'Chipping around the edges'But Peter Cohen, from the Council of Community Housing Organisations,
says it's "simplistic" to rely on increased supply to solve the crisis.New construction is often designed for the tech industry's upper
crust, even though many of the new jobs are lower-wage ones such as cooks and drivers, he says.He says the tech industry's announcements
seem in part like a "branding" effort to pre-empt new policies, such as higher taxes."We've got to have stable and significant sources of
funding," he says
"Otherwise we're just chipping around the edges."Image copyrightAFPImage caption Apple has unveiled plans for a new
campus in Austin, Texas Mr Sultan, the teacher, says he welcomes the plans for more housing - especially if it's close to
company campuses
Expansion in other regions such as Texas - where Apple has announced a new base - make him even more excited."The big issue for me is, why
does the tech industry have to be housed in San Francisco," he says
"Why can't they disperse throughout the country?"But the broad trends seen in his home city - rising housing costs, slow construction, and
declining homeownership, especially among younger families - are happening across the US, especially in areas where tech companies are
expanding.And as people and companies leave the Bay Area, they add to housing strains in suburbs and other cities, pushing the poorest
further away from the jobs they need."We've got this kind of rolling musical chairs that's going on," Ms Galante says
And those with the least, she warns, are "losing".