INSUBCONTINENT EXCLUSIVE:
Apple CEO Tim Cook has opened up about his plans for the future and some of his most personal values.Speaking at the Dreamforce 2019 event
in San Francisco today, the Apple chief revealed some of his most pertinent drives, including how he sees the future of the iPhone maker
evolving in the near future.In a revealing fireside chat with Salesforce co-founder and CEO Marc Benioff, who himself was an intern at Apple
back in the 1980s, Cook covered topics ranging from Steve Jobs, the environment, and gay marriage, as well as a look at Apple’s internal
motivations.“So many people confuse innovation with changemany think innovation is change, but it's about making things better, not just
merely changing something”, Cook declared.“We've never set the objective to be first, we've always set the objective to be the best,”
Cook added, “that north star has helped guide us through the temptations, we just want to make the best products.”Cook noted how
Apple’s business has become inherently enterprise-focused in the years since it released the first iPhone back in 2007, with the
company’s devices now a popular sight in businesses across the globe.Apple and Salesforce revealed a large-scale partnership at last
year’s Dreamforce, with the first fruits of the collaboration being unveiled earlier this week with the launch of an iOS and
iPad-exclusive version of the latter’s Trailhead GO app.Looking forward, Salesforce looks set to continue as an important enterprise
partner for Apple, with Cook noting that “I couldn’t be happier” with the work the software giant has done.With all Fortune 500
companies now using some form of Apple products, one such advocate is Benioff himself, who revealed to Cook that he completely relies on his
iPhone to work.“I don't even own a computer anymore, I don't need one,” Benioff revealed
“The phone has really become an extension of my office wherever I am.”
