INSUBCONTINENT EXCLUSIVE:
Julian Shapiro
Contributor
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Julian Shapiro is the founder of
BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you
He also writes at Julian.com.
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more people to open your emails
We&ve aggregated many of the world best growth marketers into one community
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you stay
up-to-date on growth marketing tactics — with advice that hard to find elsewhere.
Our community consists of 1,000 startup founders and VP
of growth from later-stage companies
We have 400 YC founders, plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow,
Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual .
You can participate in our community by
joining Demand Curve marketing webinars, Slack group, or marketing training program.
Without further ado, onto our community
advice.
Advertising in Discord/Telegram communities
Insights from Varun Mathure of Midnite
Discord/Telegram can be a great place to find
engaged, niche communities for advertising
However, do not treat it like a typical ad channel
Community marketing is its own art, and there are many principles to doing it effectively
Here are just a few:
Treat Discord/Telegram users like you would Reddit users: they&ll reject being advertised to unless there legitimate,
authentic value being provided.
Work with moderators to offer services that make their moderation duties easier
Perhaps a bot or tool that would be legitimately useful to the community while also organically pitching your startup.
Have a well-respected
community member vouch for you — it goes a long way toward building trust with the rest of the community
Always start by building relationships.
Have a member of your team active in the community
Don&t just advertise; contribute regularly.
Run promos/incentives that encourage members to post your product screenshots or share your
product output in the community
In other words, incentivize a frictionless way for community members to become your brand ambassadors.
Landing page tear-downs [Video]
Watch
us critique landing pages
In the process, you&ll learn how to improve your own.
Most common direct mail mistakes
