INSUBCONTINENT EXCLUSIVE:
Almost as soon as &Baby Yoda& (or &Yoda Baby&?) debuted on the wildly popular new Disney Plus series &The Mandalorian,& a thousand internet
memes bloomed in its wake.
Yet, nearly as quickly as the image took hold everywhere online, it was mysteriously pulled — as if a thousand
bounty hunters all got the same tracking fob.
Initially, outlets like Vulture, which had a slew of adorable baby Yoda images, blamed an
overabundance of caution from Walt Disney Co
for the disappearance of everyone favorite new adorable Star Wars alien
But Disney, it turns out, (surprisingly) wasn&t to blame for the disappearance of Yoda Baby.
Rather it was Giphy, the maven of meme
generation that was behind the dastardly deed, as initially reported by the BBC.
&Last week, there was some confusion around certain
content uploaded to Giphy and we temporarily removed these GIFs while we reviewed the situation,& the company said in a statement
&We apologize to both Disney and Vulture for any inconvenience, and we are happy to report that the GIFs are once again live on Giphy.&
It
the latest example of the overwhelming sensitivity and general joylessness that surrounds intellectual property and copyright in the age of
corporate branding über alles.
TechCrunch has been weighing in on copyright claims and fair use for at least a decade
And for the past decade or more, killjoys have been ruining the remix culture that was part of the internet strength in the first place
Corporations should lighten up — as some Twitter users have noted; they may be super-pumped with the results.
would love to know which
galaxy brain exec thought that murdering the free, unlimited user-generated marketing campaign would be a good idea
https://t.co/eu0W1q64o9
— rat king (@MikeIsaac) November 25, 2019
