INSUBCONTINENT EXCLUSIVE:
At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat
Today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses.Before
now, only World Lens creation was available to everyone within Lens Studio, meaning developers could create 3D AR objects but not overlay AR
Now, developers can create Face Lenses, with seven different templates from which to choose.Here are the new templates for Face Lenses:Face
Paint: focuses on face substitution, mapping the face to let developers create art tied to facial features like the lips or nose (great for
makeup or accessories)Photo: much like Face Paint, Photo lets creators overlay lenses onto a single static (head-on) photoDistort: lets
developers stretch or shrink facial featuresTrigger: with Trigger, developers can create a trigger (blinking, raising eyebrows, open/close
mouth) to execute a lens2D Objects: this template works the same way as Snap’s famous dog ears filter, letting developers create 2D
objects that can be overlaid on a picture of video3D Objects: same as 2D Objects, but with 3D objects; this template also includes a helper
script to play looping animation on the 3D objectsBaseball Cap: revamp a 3D baseball cap to change color, brim style and add an
imageAlongside the new templates, Snap is also integrating with Giphy to give Lens Studio developers access to Giphy’s massive library of
animated GIF stickers.With the introduction of these new features, Snap is opening up these third-party lenses to the public with the launch
of Community Lens Stories
Each story will include public Snaps submitted on Our Story that highlight a community lens
Folks can swipe up on one of these Snaps to unlock the lens, or browse other Lenses by tapping the ‘i’ button above a Community Lens in
the carousel.This is all in an effort to open up Snap to third-party developers and creators, which is why the company is launching the
This will allow the Snap team to partner with select creators to offer support, including visibility on the Lens Studio website as well as
direct support from the Lens Studio team
Official Creators will also get early access to features and templates.