INSUBCONTINENT EXCLUSIVE:
Canva, the design company with nearly $250 million in funding, has today announced a variety of new features, including a video editing
tool.
The company has also announced Canva Apps, which allows developers and customers alike to build on top of Canva
Thus far, Dropbox, Google Drive, PhotoMosh and Instagram are already in the Canva Apps suite, with a total of 30 apps available at
launch.
The video editing tool allows for easy editing with no previous experience required, and also offers video templates, access to a
stock content library with videos, music, etc
and easy-to-use animation tools.
Meanwhile, Canva is taking the approach of winning customers when they&re young, with the launch of Canva
It a totally free product that has launched in beta with Australian schools, integrating with GSuite and Google Classroom to allow students
to build out projects, and teachers to mark them up and review them.
Canva has also announced the launch of Canva for Desktop.
As design
becomes more important to the way every organization functions and operates, one of the only barriers to the growth of the category is the
pace at which new designers can emerge and enter the workforce.
Canva has positioned itself as the non-designer design tool, making it easy
to create something beautiful with little to no design experience
The launch of the video editing tool and Canva for Education strengthen that stance, not only creating more users for the platform itself
but fostering an environment for the maturation of new designers to join the ecosystem as a whole.
Alongside the announcement, Canva CEO
Melanie Perkins has announced that Canva will join the 1% pledge, dedicating 1% of equity, profit, time and resources to making the world a
better place.
Here what she had to say about it, in a prepared statement:
Companies have a huge role to play in helping to shape the world
we live in and we feel like the 1% Pledge is an incredible program which will help us to use our company time, resources, product and equity
We believe the old adage ‘do no evil& is no longer enough today and hope to live up to our value to ‘Be a Force for
Good&.
Interestingly, Canva position at the top of the design funnel hasn&t slowed growth
Indeed, Canva recently launched Canva for Enterprise to let all the folks in the organization outside of the design department step up to
bat and create their own decks, presentations, materials, etc., all within the parameter of the design system and brand aesthetic.
A billion
designs have been created on Canva in 2019, with 2 billion designs created since the launch of the platform.
