INSUBCONTINENT EXCLUSIVE:
Facebook is selling Oculus Medium — a 3D virtual reality sculpting tool for creatives — to Adobe
The team was an expensive effort for Oculus and its sale signifies a broader rethinking within Facebook in what virtual reality projects
they tackle in-house.
It clear that Oculus pumped an awful lot of money into Medium over the years and the sale probably isn&t great for the
Oculus Medium team, if only because there is now a proper price tag attached to the effort that will be looming for the fairly niche
Terms of the deal weren&t shared so who knows what kind of deal Adobe got.
What is nice is that Facebook went to the trouble of properly
When Facebook shut down Oculus Story Studio, the company quietly laid off its employees
Medium is well-liked by a small community and it makes plenty of sense at Adobe where first-party integration with other products will
undoubtedly make it better software
It nice to see it live on.
The sale of Medium after the purchase of Beat Saber-maker Beat Games really encapsulates the VR content strategy
Non-gaming creative tools aren&t getting new investment, cinematic VR content isn&t being prioritized, and Facebook is preparing to buy more
game studios with the goal of scaling their titles
For a division that has been talking only about the distant future for years, it a pragmatic strategy that probably signifies broader
contentment with how things are looking on the hardware front.
