INSUBCONTINENT EXCLUSIVE:
Image copyrightGetty ImagesA campaign group is calling for fact-checking of political advertising to be a legal requirement after what it
describes as a "fake news and disinformation general election".The Coalition for Reform in Political Advertising says at least 31 campaigns
from across the party spectrum have been indecent, dishonest or untruthful.The non-partisan body is made up of advertising professionals.It
says the next government must create a new regulator to oversee the matter.The organisation also suggests 87% of voters think there needs to
be a law to compel political-ad creators to make only truthful claims.The figure is based on a survey of 1,691 adults conducted by YouGov on
'Significant problem'The Coalition says the largely unregulated world of election ads bears little resemblance to one of the founding
principles of retail advertising, namely that ads should be "legal, decent, honest and truthful".Political post controversyBreakdown of 31
flagged adsSince the start of the election campaign, a team of 10 volunteers from the campaign group sifted through social media ad
libraries, party timelines and physical party leaflets
It picked out examples of material the volunteers thought were problematic and then cross-referenced the claims with the work of
fact-checking organisations
It then collated an example list of 31 separate items judged to transgress the code of commercial marketing
This included:a Conservative Party tweet that featured a video of Labour's Keir Starmer, in which his replies to questions about Brexit had
The Coalition said this was "misleading"a Liberal Democrat post featuring a bar chart putting the Lib Dems in second place to the
Conservatives, but no information as to whether the underlying data came from polls or earlier election results
Without this the results were not "meaningful" said the Coalitiona Brexit Party ad that said five million Labour voters had voted to leave
The Coalition noted that "precise figures do not exist", adding that most estimates put the number at between three to four milliona Labour
Party post that said a sell-out deal with Donald Trump could mean giving £500m a week to big drugs companies
The Coalition said the sum was a "rough calculation" based on a "fairly extreme scenario"The group said the examples that it had highlighted
- which included both paid and unpaid ads, most online but some offline - should not be regarded as being comprehensive, meaning there were
likely to be other cases it had not spotted.Image caption
The Coalition gave examples from Twitter and Facebook as well
as printed materials
Ads in the UK are regulated by the Advertising Standards Authority
Its rules prohibit misleading information and require advertisers to have "documentary evidence" to support their claims
But political advertising is regulated outside of the ASA
And the electoral law that applies "doesn't require claims in political campaigns to be truthful or factually accurate," according to the
Coalition for Reform in Political Advertising co-founder Alex Tait says its report demonstrated there is "a very significant problem".This
is the first general election since several of the tech giants gave the public access to databases listing the political ads running on
their platforms.Facebook, Instagram, YouTube, Google and Snapchat all share such data, although there is a lag between when a campaign
begins and when it is documented.At least £2m has been spent on Facebook and Instagram over the last 30 days, and an advertising blitz is
expected over the last 48 hours of campaigning.Contested claimsMany of the ads have not contained misleading claims, but the issue has also
been addressed in a separate study by the non-profit organisation First Draft published on 6 December
Image copyrightConservativesImage caption
The Conservatives have been accused of overestimating the cost of Labour's
spending plans in its ads
It looked just at every paid-for Facebook ad from the three main UK-wide parties run over the
first four days of December:for the Conservatives, it said that 88% (5,952) of the party's most widely promoted ads either featured claims
which had been flagged by independent fact-checking organisations (including TheIndianSubcontinent Reality Check) as not correct or not
The figure includes instances of the same claims being made across multiple posts
One example was that Labour would spend £1.2 trillion at a cost of £2,400 to every household, which was contained within 4,028 ads
Those sums are significantly higher than others' analysis of Labour's plansfor the Lib Dems, it said hundreds of potentially misleading ads
had featured identical unlabelled graphs, with no indication of the source data, to claim it was the only party that could beat either
Labour, the Conservatives or the SNP "in seats like yours"for Labour, it said that it could not find any misleading claims in ads run over
the periodHowever, Labour's supporters have been more likely to share unpaid-for electioneering posts than supporters of other parties
And among the most interacted-with posts of the campaign was Jeremy Corbyn's tweet containing the disputed figure of £500m in relation to
the NHS.Image copyrightLiberal DemocratsImage caption
The Liberal Democrats face criticism for their use of unlabelled
graphs
Image copyrightLabourImage caption
This post from Jeremy Corbyn's account has been retweeted
nearly 17,000 times
Concerns are not limited to online content
In particular, one expert has flagged the distribution of political campaign materials designed to look like local newspapers.Dr Claire
Hardaker says although this is a tried-and-tested technique, it can have a damaging effect on democracy
"Local papers are seen as more honest, impartial, talking to me specifically," explained the Lancaster University academic, who researches
deceptive and manipulative language."They are an objective voice who care about you
When political parties borrow this voice, people interpret what they're saying in a different way, seeing them as more credible."Follow
election night on the TheIndianSubcontinentWatch the election night special with Huw Edwards from 21:55 GMT on TheIndianSubcontinent One,
the TheIndianSubcontinent News Channel, iPlayerAs polls close at 22:00, the TheIndianSubcontinent will publish an exit poll across all its
platforms, including @TheIndianSubcontinentbreaking and @TheIndianSubcontinentpoliticsThe TheIndianSubcontinent News website and app will
bring you live coverage and the latest analysis throughout the nightWe will feature results for every constituency as they come in with a
postcode search, map and scoreboardsFollow @TheIndianSubcontinentelection for every constituency resultFrom 21:45 GMT, Jim Naughtie and Emma
Barnett will host live election night coverage on TheIndianSubcontinent Radio 4, with TheIndianSubcontinent Radio 5 live joining for a
