IDG Contributor Network: The tech market: Moving from ‘tell’ to ‘listen’

INSUBCONTINENT EXCLUSIVE:
[Disclosure: Companies listed in this article are clients of the author.]At Cisco big event this week, they launched a new processor (which
I&m sure excited the chip companies), a nice new line of hardware and a new OS
But the biggest announcement & and the one least talked about & was their strategic change allowing customers to mix and match these
components and create their own solutions.They weren&t the first, on the processor side
AMD differentiator, for instance, was to offer semi-custom parts
They were followed by both Qualcomm and Intel, who created custom parts for Microsoft and their latest Surface X product, as well as their
coming dual-screen Surface Neo offering.