INSUBCONTINENT EXCLUSIVE:
YouTube Music is taking on Spotify, Apple Music and others with the launch of three personalized playlists, including its own version of
Spotify Discover Weekly, called Discover Mix, as well as a New Release Mix and Your Mix
Discover Mix had been spotted in the wild during testing, but now all three are globally available to YouTube Music users.
The company plans
to introduce these new mixes were announced this fall at TechCrunch Disrupt SF 2019, where YouTube Chief Product Officer Neal Mohan spoke
about the service plans to utilize a combination of machine learning and human curation to improve the music service offerings.
The Discover
Mix is very much like Spotify Discover Weekly, as it will focus on helping users uncover new artists and music they like, including tracks
you&ve never listened to before as well as lesser-known tracks from artists you already love
But unlike on competitor music services, this playlist can leverage historical listening data on both YouTube Music and on YouTube
itself.
The mix, which updates every Wednesday, will give listeners 50 tracks per week.
The New Release Mix, as you can guess, focuses on
all the recent releases by your favorite artists and others YouTube thinks you&ll like
This one drops every Friday, as most new releases do, but will add other tracks mid-week as needed.
Finally, Your Mix is a playlist that
combines the music you love with songs you haven&t heard yet but will probably like, based on your listening habits
This one updates regularly to stay fresh.
Of course, the longer you listen on YouTube Music, the better the mixes will get
But YouTube says it can offer personalized mixes as soon as a user selects a couple of artists they like during the setup process or after
they listen to a couple of songs.
The mixes arrive at a time when Google is more heavily investing in its streaming music service
Earlier this fall, it madeYouTube Music the default music app that ships with new Android devices, instead of Google Play Music
And recently, reports indicate that YouTube Music is ahead of Spotify and JioSaavn in India, a key market for Spotify, despite its late
entry.
The new mixes are live today on YouTube Music across iOS, Android and the web.
