INSUBCONTINENT EXCLUSIVE:
Coral is a company that wants to &simplify the personal care space through smart automation,& and they&ve raised $4.3 million to get it
Their first goal? An at-home, fully automated machine for painting your nails
Stick a finger in, press down, wait a few seconds and you&ve got a fully painted and dried nail
More than once in our conversations, the team referred to the idea as a &Keurig coffee machine, but for nails.&
It still early days for the
While they&ve got a functional machine (pictured above), they&re quite clear about it being a prototype.
As such, they&re still staying
pretty hush hush about the details, declining to say much about how it actually works
They did tell me that it paints one finger at a time, taking about 10 minutes to go from bare nails to all fingers painted and dried
To speed up drying time while ensuring a durable paint job, it&ll require Coral proprietary nail polish — so don&t expect to be able to
pop open a bottle of nail polish and pour it in
Coral polish will come in pods (so the Keurig comparison is particularly fitting), which the user will be able to buy individually or get
Under the hood is a camera and some proprietary computer vision algorithms, allowing the machine to paint the nail accurately without
requiring manual nail cleanup from the user after the fact.
Also still under wraps — or, more accurately, not determined yet — is the
While Coral co-founder Ramya Venkateswaran tells me that she expects it to be a &premium device,& they haven&t nailed down an exact price
just yet.
While we&ve seen all sorts of nail painting machines over the years (including ones that can do all kinds of wild art, like this
one we saw at CES earlier this year), Coral says its system is the only one that works without requiring the user to first prime their nails
with a base coat or clear coat it after
All you need here is a bare fingernail.
Coral team is currently made up of eight people — mostly mechanical, chemical and software
Both co-founders, meanwhile, have backgrounds in hardware; Venkateswaran previously worked as a product strategy manager at Dolby, where she
helped launch the Dolby Conference Phone
Her co-founder, Bradley Leong, raised around $800,000 on Kickstarter to ship Brydge (one of the earliest takes on a laptop-style iPad
keyboard) back in 2012 before becoming a partner at the seed-stage venture fund Tandem Capital
It was during some industrial hardware research there, he tells me, when he found &the innovation that this machine is based off
of.&
Vankateswaran tells me the team has raised $4.3 million to date from CrossLink Capital, Root Ventures, Tandem Capital and Y Combinator
The company is part of Y Combinator ongoing Winter 2020 class, so I&d expect to hear more about them as this batch demo day approaches in
March of next year.
So what next? They&ll be working on turning the prototype into a consumer-ready device, and plan to spend the next few
months running a small beta program (which you can sign up for here.)
