INSUBCONTINENT EXCLUSIVE:
Image copyrightImpossible FoodsImage caption
Dim Sum with pork that isn't pork
A plant-based pork
substitute has been launched in Las Vegas by one of the leading "alternative meat" producers.Impossible Foods, the firm behind the
Impossible Burger, says it hopes to appeal to a global audience with its latest vegetarian-friendly meal, which it unveiled at the CES tech
show.Pork is currently the most widely consumed meat in the world.The company hopes the product will help it break into China
But one expert said it might find that a challenge.The first product to feature the foodstuff - the Impossible Sausage - will be available
next week at 67 Burger King restaurants in the US, in a sandwich-based dish called the Croissan'wich.Rival firm Beyond Meat has offered a
lab-produced sausage product since 2018, but California-based Impossible Foods is also offering a ground pork substitute that it says can be
used in a wide range of traditional recipes.The new products are designed to comply with kosher and halal rules followed by some observers
of the Jewish and Islamic faiths.The firm's sausage and plant-based pork products, like its ground beef substitute, are made using heme - a
molecule derived from plants that contains iron and that resembles blood.Heme is found in real meat but can be produced without farming
animals.The new products also contain no gluten, animal hormones or antibiotics."Now we're accelerating the expansion of our product
portfolio to more of the world's favourite foods," said Patrick Brown, Impossible Foods' founder and chief executive
"We won't stop until we eliminate the need for animals in the food chain and make the global food system sustainable."Image
copyrightImpossible FoodsImpossible Foods said its synthetic pork product would suit a variety of Asian dishes - from spring rolls to
dumplings or wontons.Pork is in huge demand in Asia
China alone consumes produces and consumes more of the meat than any other country.Until recently, China was also home to around half the
world's farmed pigs - but millions of them have died or been culled due to the spread of African Swine Fever, a viral disease that infects
There is no known cure.That said, Chinese consumers are more likely to turn to chicken or fish if pork prices rise to high or when pork
shortages occur, said Chenjun Pan, a senior analyst at Rabobank."The major substitution to pork remains poultry," she told the
TheIndianSubcontinent.But in the longer term, US companies that market highly realistic, lab-produced meat substitutes to Chinese consumers
may find success, she added.This is because the technology to make these products is dominated by Western firms."It's very likely that
foreign companies will bring this product to China," said Ms Pan.
