INSUBCONTINENT EXCLUSIVE:
A Burger King ad was posted with a woman holding her baby bump.
You could wear a festive jersey
You could take a day off to watch some games
You could paint your face or even fly to Russia to attend in person.Or, according to a new ad from Burger King, you could allow yourself to
get impregnated by a World Cup soccer star.In a social media post, Burger King's Russia team offered 3 million rubles (about $47,000) and a
lifetime supply of Whoppers to "women who get pregnant from world football stars." It's all part of an effort, it said, to inherit "the best
football genes." The ad was posted with a woman holding her baby bump."Burger King, within the framework of social responsibility, has
appointed a reward for girls who get pregnant from the stars of world football," the ad reads in part, according to a Deadspin translation
"Each will receive 3 million rubles and a lifelong supply of Whoppers
For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several
Forward! We believe in you!"The ad was posted Tuesday morning
It was deleted Tuesday night after a scathing social media reaction
In a statement, Burger King apologized for the ad."We are sorry about the clearly offensive promotion that the team in Russia launched
"As soon as it was brought to our attention, we had it removed
It certainly does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.On
social media, the company's Russian division explained that it pulled the ad because "it turned out to be too insulting."Remarkably, this
isn't the first time Burger King's Russia team has been charged with producing a sexist ad
Last year, the company mocked a young woman who was allegedly raped at a party.In response to an interviewer's question about how much she
had to drink, the 17-year-old held up two fingers, indicating just a little bit
That gesture became something of a meme
In an ad, Burger King illustrated the victim's likeness, complete with her fingers, on a promotion about a sale with only a little bit of
time left.It's also not the first time sex and copulation have come up in relation to this World Cup
Last week, a Russian lawmaker suggested that Russians abstain from sex with foreign fans in order to avoid "unhappy" mixed-race
babies.(Except for the headline, this story has not been edited by TheIndianSubcontinent staff and is published from a syndicated feed.)
