INSUBCONTINENT EXCLUSIVE:
Email marketing startup Stensul is announcing that it has raised $7 million.Stensul spun out of founder and CEO Noah Dinkin’s previous
Dinkin explained via email that the startup isn’t competing with the big email service providers — in fact, it integrates with ESPs
including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud and Marketo.Dinkin said that while ESPs include email
creation tools, most companies ignore them
Instead, the marketer has to work with specialists like designers, developers and agencies: “That process often takes weeks, everyone
hates it, and it is SUPER expensive.”Stensul, meanwhile, is focused exclusively on the email creation process
Marketers at large enterprises can build the email themselves, without having to rely on anyone else, in less than 20 minutes.“They
don’t need to know how to code, they don’t need to know how to use Photoshop or have memorized the 100 page pdf of brand guidelines,”
“The platform controls for brand governance and rules, and also guarantees that the output will be technically perfect.”Javelin Venture
Partners led the Series A, with participation from Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and former
ExactTarget President Scott McCorkle.“Stensul has zeroed in on a massive problem space hiding in plain sight,” said Javelin’s Alex
Gurevich in the funding announcement
“Email Marketing is used by every large company in the world, and the amount of time and money spent on email creation is far more than
The quality of top-tier customers that stensul has been able to bring on made it clear to us that they have a solution that really delivers
value on day 1.”Companies that have used Stensul include YouTube, Grubhub, BMW, Lyft and Box
Dinkin said he will continue to invest in product, but the big goal with the new funding is to grow sales and marketing.
