INSUBCONTINENT EXCLUSIVE:
Shubh Mangal Zyada Saavdhan has recorded a jump of 20% on Saturday as early estimates suggests collections in the range of Rs
10.90 to 12 crore, taking the two day total around the 20 crore mark
The biz has gone up primarily at the multiplexes in the five cities – Mumbai, Delhi, Chennai, Bangalore and Kolkata, while the single
screens continued to remain dull
Even in the five metros, it is Delhi that is over-performing at the moment which has pushed the film to the 20 crore mark
Multiplex films usually record bigger jumps on Saturday, but SMZS had over-performed on Day one as it was coming off the Maha Shivratri
It’s a taboo subject which has curtailed its reach but even the on-ground reports among the target audience is not outright positive as
per the limited sample size analysed.The word of mouth is not as positive as the last two Ayushmann Khurrana comedies, Dream Girl and Bala
however it’s the hold on Monday that would give a clearer picture
At the moment, Shubh Mangal Zyada Saavdhan is headed towards a 33 to 35 crore opening weekend, which is a fair result but it needs to
sustain over the weekdays to reach the 70 crore mark and emerge a success for the producers.The second release of the week, Bhoot too has
recorded an upward swing in collections as early estimates suggest collections in the range of Rs 5.65 to 6.75 crore
This has set the platform to grow and breach past the 20 crore weekend mark
The positive point for this Vicky Kaushal starrer is that the subject appeals to the masses, which gives it a chance to witness a bigger
jump than its competitor on Sunday, but it all boils down to the crucial Monday test.The reports are not encouraging, particularly for the
second half, so it would be interesting to see how the film fares from Monday
Lifetime collections upward of 40 crore would be a decent result, but the trend so-far is not up-to the mark
Sunday and Monday will give a clearer picture about where the film is headed.
