EveryTeam raises $3M to create a living internal company lexicon

INSUBCONTINENT EXCLUSIVE:
As companies get bigger and bigger, all the critical information about a company — even its mission and culture statements — can get
lost in a massive pile of Google Docs or files strewn across dozens of collaboration tools, making it nearly impossible to find
That’s where the team behind EveryTeam hopes to step in and clean things up.EveryTeam serves as a sort of hub for all of the documents and
core information about a company — a kind of living library that adapts over time and can easily suck in new information as it comes about
The idea is that employees might not necessarily be going to the same internal portal for that information, or might not be updating that
portal, and the information continues to sit across multiple different buckets within a company
The company came about from former GitHubbers Todd Berman, Connor Sears, and Scott Goldman, which are looking to bring that same level of
collaboration and simplicity to access to internal employee information
The startup said it has raised $3 million in a seed round from Harrison Metal, Upside Partnership, Index Ventures and Greylock
Partners.“People end up creating content in them but struggling to maintain content in these [internal communications] tools,” CEO Todd
Berman said
“Whether they’re using a combination of Google Docs, or Dropbox Paper, or Confluence, there’s tons of people trying to do a lot of
different things here
A lot of these tools are focused on the creation, where people felt there was a lot of opportunity
But for our potential customers, the issue is that their content is all over the place
it’s not in one spot.”EVERYTEAM TOP EveryTeam works to surface up those kinds of critical employee documents that are probably fine to
just exist in some Google Drive somewhere very early on — which might include the information for the WiFi or the schedule for office
snacks
But as more and more docs flow in, EveryTeam has to parse through all of those and ensure that the right important ones are surfaced up in
front of everyone, especially as they become more and more important over time
For larger and large companies, that content management can get out of control and devolve into a lot of messages across the organization
just to find a single document. EveryTeam integrates with GitHub, Google Drive, Dropbox, Figma, and Airtable among others.“It ends up
looking in a lot of cases like how GitHub works — GitHub is a tool to maintain, curate and publish software
You’re publishing source code, but a lot of the workflows feel very natural and feel very similar
Ultimately, where we ended up from a product perspective is, it’s more about being a layer on top of these services [like Box] to provide
a plane of organization.”EveryTeam isn’t the only startup looking to rethink the internal employee wiki
Slite, another startup looking to create an intelligent internal notes tool that can serve as a hub of information for employees, also said
it raised $4.4 million earlier this year
The idea there is to bring the Slack-like simplicity that has become popular among employees — at least, at the startup level — to a
variety of different areas that haven’t changed in a while
Internal note-taking, and that Wiki functionality, is one
EveryTeam decided to work with the idea that content is just going to exist all over the place anyway, and try to fit into the employee
workflow that way.“You want to curate and expose content that exists in ten to 12 different tools you use every day,” Berman said
“Ultimately, that’s part of my day-to-day flow
I’m usually in four to five web apps
When [some tools] take the Slack model they often get very focused on recency, and that determines an arbiter of value.[You have to think],
what is the desire path for a document that becomes load-bearing in the company
It starts off a little weird, people edit it, it ideates and matures, and it stands the test of time
How do you create an application that helps that happen.”