INSUBCONTINENT EXCLUSIVE:
While user privacy on internet has always been a key concern for many, it has now become a cause of worry after the disclosure of the
Cambridge Analytica scandal
Even more because Facebook users were the biggest victims of the alleged data leak. While Facebook is still facing scrutiny for the data
leak, reports of WhatsApp sharing user data with Facebook have surfaced
Going through the terms and services of WhatsApp, we learnt that the messaging app is collecting a fair amount of user data and sharing some
of it with Facebook. Recently, a company representative told PTI, “WhatsApp collects very little data and every message is end-to-end
Contrary to recent comments in the media, we are not keeping track of the friends and family you have messaged.” That means, conversations
on the platform should remain private, but information like whom you’re talking to, when and how often can still be harvested. Most
recently, WhatsApp rolled out UPI payment support on its platform in India, which allows users to send money to a Virtual Payment Address
(VPA) linked to a user’s bank account
While you are sending money via WhatsApp, in the background, the information is being sent to PSPs (Payment Service Providers) and then
processed via UPI after authenticating. When you make a payment, you are giving out transaction information about the amount, time and
date, frequency and receiver’s VPA
And as per WhatsApp terms the information gathered is shared with third-party service providers including its parent company Facebook.“To
send payment instructions to PSPs, maintain your transaction history, provide customer support, and keep our Services safe and secure,
including to detect, prevent, or otherwise address fraud, safety, security, abuse, or other misconduct, we share information we collect
under this Payments Privacy Policy with third-party service providers including Facebook,” reads one of the terms on WhatsApp.It’s not
obligatory that the data shared with Facebook will always be misused, but it is still a concern that shouldn’t be ignored.
