INSUBCONTINENT EXCLUSIVE:
SessionM announced a $23.8 million Series E investment led by Salesforce Ventures
A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield
Byers also contributed to the round
The company has now raised over $97 million.At its core, SessionM aggregates loyalty data for brands to help them understand their customer
better, says company co-founder and CEO Lars Albright
&We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their consumers,& he
explained.Essentially that means, they are pulling data from a variety of sources and helping brands offer customers more targeted
incentives, offers and product recommendations &We give [our users] a holistic view of that customer and what motivates them,& he
said.Screenshot: SessionM (cropped)To achieve this, SessionM takes advantage of machine learning to analyze the data stream and integrates
with partner platforms like Salesforce, Adobe and others
This certainly fits in with Adobe goal to build a customer service experience system of record and Salesforce acquisition of Mulesoft in
March to integrate data from across an organization, all in the interest of better understanding the customer.When it comes to using data
like this, especially with the advent of GDPR in the EU in May, Albright recognizes that companies need to be more careful with data, and
that it has really enhanced the sensitivity around stewardship for all data-driven businesses like his.&We&ve been at the forefront of
adopting the right product requirements and features that allow our clients and businesses to give their consumers the necessary control to
be sure we&re complying with all the GDPR regulations,& he explained.The company was not discussing valuation or revenue
Their most recent round prior to today announcement, was a Series D in 2016 for $35 million also led by Salesforce Ventures.SessionM, which
was founded in 2011, has around 200 employees with headquarters in downtown Boston
Customers include Coca-Cola, L&Oreal and Barney&s.
