INSUBCONTINENT EXCLUSIVE:
Image copyrightGetty ImagesGoogle says it will add new parental controls to its YouTube Kids app, after inappropriate videos were repeatedly
discovered on the service.One of the new options only shows channels that have been vetted by human moderators on the app.Parents will be
able to choose between human-curated playlists and letting YouTube's algorithms decide what children get to watch in the app.But one expert
said the changes were "still nowhere near good enough".Children's presenter and parent Ed Petrie, who has hosted programmes for Nickelodeon
and the BBC, asked: "Why are these features only an option'Ethical need'"Nickelodeon shows don't have an option for your kids to stumble
across an animation of SpongeBob SquarePants having his liver removed."YouTube just can't get their heads around the fact that when you're
expressly providing content for kids, there is an ethical need for an actual human being viewing it with their eyes and ears before it gets
inside a child's brain."Children's charity NSPCC said the stricter controls were "encouraging" but "long overdue"."Parents should have the
confidence that a platform designed for children only shows appropriate content, and that videos which some children might find distressing
or upsetting do not slip through the net," said a spokesman.Image caption
New settings will give parents more control
over YouTube Kids
YouTube currently uses algorithms to decide which videos can appear on YouTube Kids
Any video uploaded to the regular version of YouTube can theoretically appear on YouTube Kids if the company's algorithms judge it to be
The company says its machine learning processes can take several days to evaluate a video.However, inappropriate videos have repeatedly
One, found by the BBC's Newsround programme, showed characters from children's cartoon Paw Patrol on a burning plane.Settings optionalOn
Wednesday, YouTube announced plans to add three new settings to its Kids app
These will let parents:choose "trusted collections" that their children are allowed to watch, from brands such as Sesame Streethand-pick
every individual video and channel they are happy for their children to see, if they wish to do sostop the app offering any videos from
channels that have not been approved by a human moderatorParents will be prompted to switch the settings on or off when setting up the app,
but they will remain optional and will not all be released at the same time.'Higher quality'One parent has gone as far as setting up his own
video app after becoming concerned that his children had been exposed to inappropriate content online.Hugo Ribeiro, founder of video app
kiddZtube, said: "YouTube is abusing an asset they have and not thinking enough about safety."Rather than relying on algorithms, kiddZtube
uses human moderators - four schoolteachers - to curate playlists and approve every video that appears in the app."We believe it's better to
have fewer videos, with higher quality," he told the BBC.The teachers also write quiz questions to accompany each video, to make watching a
more interactive experience.However, unlike YouTube Kids, which is free to download, kiddZtube costs £4.99
Image copyrightkiddZtubeImage caption
All videos in kiddZtube are reviewed by a moderator
"It's a
different business model," he said."YouTube does not want an app that is more narrow in its scope
There are costs to that."But in terms of our children, we don't want them to pay that cost."In addition to the new settings in YouTube Kids,
which will be made available in the coming months, YouTube will also let parents block videos they do not want children to see."We've never
stopped listening to feedback and we're continuing to improve the app," said YouTube's Malik Ducard.
