INSUBCONTINENT EXCLUSIVE:
MoviePass is known for a pricing model that sounds too good to be true — in exchange for paying $9.95 per month, subscribers get up to one
movie ticket per day.At least, they used to: If you try to sign up now, that isn’t quite what you’re offered
Instead, there’s a bundle that combines a three-month trial for iHeartRadio All Access with four tickets per month on MoviePass — still
a pretty good deal (especially since MoviePass says 88 percent of users see fewer than two movies per month), but not quite as irresistible
as the old plan.Does this represent a permanent change in the MoviePass business model Well, the company has experimented with bundling
before, but when The Hollywood Reporter asked CEO Mitch Lowe whether the movie-per-day-plan might return, he replied, “I don’t
know.”“We just always try different things,” Lowe said
“Every time we try a new promotion, we never put a deadline on it.”We reached out to a MoviePass spokesperson who confirmed that The
Hollywood Reporter story is accurate
They also said that this doesn’t affect any of the subscribers who signed up under the old plan.MoviePass’ parent company Helios and
Matheson Analytics sold additional stock last week in what seemed like a move to raise money for the service
(TechCrunch’s own parent company Verizon/Oath recently sold Moviefone for a stake in MoviePass.) At the same time, filings revealed that
an independent auditor had raised “substantial doubt” about whether MoviePass would be able to continue operating as “a going
