INSUBCONTINENT EXCLUSIVE:
What do you get when you connect a bunch of filmmakers with a bunch of programmers Something like Flowbox.Flowbox, which began life as a
unique object-oriented programming language for visual effects, has grown into something truly powerful in the moviemaking industry
Run by Mikołaj Valencia​, Michał Urbańczyk​, Paweł Pietraszko, and Mat Bujalski, this Polish company is
currently working with a number of big studios to add VFX to huge productions.&Flowbox is an industrial strength image processing platform
incorporating many recent innovations in computer graphics field,& said Valencia
&It delivers semi-automated rotoscopy, one of the most tedious manual labor used in 25 percent of all video content processing
It allows for huge time savings.&The team is working on adding other tools to the toolchain as well including color correction and image
composition.The system is unique in that it uses a visual interface to change the video
It also supports distributed computing which speeds up the compositing system immensely.The idea was born in 2010 as a reaction to the poor
tools available to filmmakers at the time.&The idea for the Flowbox project was initiated in 2010 by Wojciech Daniło, by this time as
Senior Technical Director at Alvernia Studios (the most modern film studio in Poland),& said Valencia
&His job was to design and create solutions for visual effects for international productions like Arbitrage with Richard Gere and Vamps of
That when he discovered the problems faced by his associates and how limited and inflexible the leading tools were.&The company has raised
$1 million so far including an infusion from Innovation Nest.The app high-tech approach to rotoscoping could be just the thing filmmakers
need to unlock the true potential of their already powerful tools.
