INSUBCONTINENT EXCLUSIVE:
2018 has been the year that AR promises came face-to-face with reality
While Apple ARKit and Google ARCore sparked a ravenous response from developers that had grown worried about VR near-term market and the
fate of AR headsets from Microsoft and Magic Leap, little seemed to resonate deeply with consumers.That realization is part of the reason AR
startups working on backend services and more base level development pipelines have seen so much success
Onstage at Disrupt SF 2018, we&ll be chatting with Anjney Midha, the CEO of an AR startup called Ubiquity6.The startup was founded just a
year ago but has already raised more than $37 million to solve some of the hardest augmented reality problems that companies like Google and
Apple are working hard to solve, as well
Its backers include Google Gradient Ventures, First Round, Benchmark and KPCB, where Midha previously ran a small fund.The company is
tackling problems like multiplayer interactions and world mapping as well as issues key to more immersive gameplay like making sure that
virtual objects stay tied to physical markers in-between gaming sessions
Ultimately, the company work is aiming to promote the Ubiquity6 app to be a hub for AR experiences that will have a development backbone
that enables much deeper AR interactions for users.Ubiquity6 is ambitious about the scale of their AR capabilities
While so many companies are focusing their efforts on how to capture AR interactions taking place in the living room, Ubiquity6 is actively
working to map entire cities so it can deliver massive AR experiences that can turn heads (or at least phones).We&re looking forward to
chatting with Midha and hearing about how his startup is planning to compete with some of the world biggest tech companies in building out a
digital reality that projected onto our own.Thefull agenda is here
Passes for the show are available here.
