INSUBCONTINENT EXCLUSIVE:
For startups, especially e-commerce companies, branding is everything.A slogan, an ad, even the design of the logo can make the difference
between success and failure
But understanding how to develop a brand and strategically evolve that brand over time isn&t the easiest task
Luckily, three experts are coming to Disrupt to talk through the ins and outs.Red Antler Emily Heyward, Brandless& Tina Sharkey, and Casper
CEO Philip Krim will join us at TC Disrupt SF in early September, and it a conversation you won&t want to miss.Emily Heyward cofounded Red
Antler in 2007 after working in advertising at Saatchi Saatchi
She graduated magna cum laude from Harvard with a degree focused on postmodern theory and consumer culture
At Red Antler, she serves as Chief Strategist and has helped brands like AllBirds, BirchBox and Casper find their unique voice in a
cluttered market.Tina Sharkey hails from Brandless, the new e-commerce company that brings its own line of household and food items to the
Brandless has raised nearly $300 million since launching in 2016, an impressive feat on its own
What makes Brandless so attractive to investors Tina Sharkey unwavering focus on understanding her customers
Alongside democratizing these products, and bringing eco-friendly and FDA-approved ‘safer choice& goods to the masses, Sharkey makes data
around consumer behavior a priority at the company, which helps with insights on how to sell Brandless portfolio of more than 300
products.Heyward and Sharkey will be joined by Casper CEO and cofounder Philip Krim
Casper sprung onto the market in 2013 with a relatively simple premise: sell a quality mattress for cheaper
While it makes sense, it not the sexiest brand proposition
But with the help of Heyward and Red Antler, and a keen sense of the type of customer who chooses Casper over a traditional mattress, Casper
has become one of the most effectively marketed brands out there right now.We&re thrilled to hear from this trio of greatness at Disrupt
SF.Check out the full agenda here
Tickets are still available even though the show is less than two weeks away
