INSUBCONTINENT EXCLUSIVE:
Communications workflow company Mynewsdesk is acquiring French startup Mention for an undisclosed sum
Norwegian business media group NHST currently owns Mynewsdesk.Mention lets you monitor keywords around the web
It a good way to hear what customers are saying about your brand on their blog, on Twitter, on Facebook or anywhere public.You can also use
Mention to generate reports, study competitors to see if people are talking about them and find influencers who use your products
It can be a useful tool for PR and marketing companies for instance.Mynewsdesk wants to be an all-in-one tool for PR agencies
It can also help you track media coverage, but it goes a bit further than that
You can organize your media contacts in the service and segment your distribution list, write and distribute press releases and measure your
campaigns.It clear that Mention fits well with Mynewsdesk
Mention will stick around as a standalone product for now
But it feels like the monitoring feature of Mynewsdesk could benefit from Mention expertise in this area.Mention currently has 750,000
users, including 4,000 customers
It generates $6 million in annual recurring revenue with a 35 percent growth rate year-over-year
Investors include eFounders, Alven and Point Nine Capital
Mention co-founder and CEO Matthieu Vaxelaire is becoming COO at Mynewsdesk.
