INSUBCONTINENT EXCLUSIVE:
Authors: TheIndianSubcontinent News AgencyAmazon Prime Day 2018 will likely fall on July 10th this year - the second Tuesday in July
If you weren't aware, Prime Day is Amazon’s summertime version of Black Friday
It’s when thousands of products are sold at a discount, and in 2017 it was the biggest day in Amazon’s history: busier than Black
Friday, busier than Cyber Monday, and busier than Prime Day 2016.It’s no wonder that in July 2017 Amazon Boss Jeff Bezos briefly became
the world’s richest man - he’s got all our money.Prime Day this year fell on July 12th and on the day 2.6 million people visited
TechRadar as we ran deals pages and buying guides pointing readers to the best deals and the best products! Prime day has always taken place
on the second Tuesday in July, so that's why we've got our money on Amazon Prime Day 2018 taking place on July 10th.Amazon Prime Day sales
last year:3.5 million toys50,000 TP-Link smart plugs200,000 dresses300,000 lightbulbs100,000 Amazon Launchpad items45,000 pairs of
headphones32,000 electric toothbrushes52,000 kitchen items37,000 power toolsThe figures for headphones, toothbrushes, kitchen items and
power tools are for Amazon UK alone
It’s safe to say Prime Day 2017 was a success. What were the best Prime Day deals this yearAs ever, you can count on us to find the very
best Amazon Prime Day deals
In 2017 the best Prime Day deals included the PlayStation 4, high quality headphones, Oral-B Bluetooth toothbrushes
Other top deals included:Amazon Devices: Echo speakers, Kindles, Fire TV StickPressure cooker: the Instant Pot Duo80 cooker was $40
offPhilips Hue: smart bulbs were 50% off in US and UKLG OLED TV: $700 savings on 65-inch LG OLED TVs in the USMicrosoft Surface Pro 4:
Prices down to £479.99 in the UKPhilips Fidelio L1: £180 off these headphonesPlayStation Plus: 15 months for £29.99 in the UKSo are Prime
Day deals really realAs with any sale some products are end of line stock or things that just aren’t selling, but many deals are genuine
Let’s take a look at the US bestseller, the Instant Pot DUO80 pressure cooker
On Prime Day it was $90, and if you check its price history on CamelCamelCamel.com you’ll see that it’s been tracking at $129 for most
of 2017.Most popular Amazon Devices on Prime DayThere’s one big blip in the graph, though: on the 2nd of July it went up to $209.10,
dropping back to $129 the following day
If you’re comparing the Prime Day price to the 2nd of July price then the saving is clearly illusory - but compare it to the normal
selling price and it’s clearly still a good deal
Reader, we bought it.Checking other devices can be illuminating, though
Amazon’s Echo Dot is usually $49.99, but it dropped to $39.99 in June, in May, in December and on Black Friday
The Kindle Paperwhite price goes up and down more often than a kangaroo on a bouncy castle, moving from $119.99 to $99.99 every fortnight or
so.The lesson here, other than “don’t buy Amazon devices at full price”, is that you really need to know the value of what you’re
Some deals, such as our pressure cooker, are genuine (and no doubt arranged with the supplier way in advance to trade margin for volume)
Others aren’t necessarily deals you need to race to get, because the devices will be discounted again soon
And as with any sale, forget the RRP/MSRP when you’re looking at the sale price - especially on big ticket items such as televisions
The RRP on those only exists to give retailers a laugh.What were the weirdest deals this yearWhere do we start There was 40% off cream made
from sheep placentas, 27% off Yeti Garden Statues, 40% off a Viking-style drinking horn and 20% off a hot dog toaster
We didn’t even know hot dog toasters existed
You could get 14 dollars off a 12-pack of Perky Jerky Turkey, 20% off a Beard Bib and 56% off glasses that apparently make your eyes think
you’re on magic mushrooms
As you can probably imagine, the reaction to Amazon Prime Day on Twitter featured snark and moaning in roughly equal measures
JeffGrub encouraged everyone to consider the true meaning of Prime Day, Marky Bummers mourned what we’ve lost, and Mila expressed herself
through the medium of Muppets
Reverend Scott marvelled at Amazon’s marketing, Christine Hennessey spotted the significance of it all and Jacqueline Herrera stressed the
importance of reading the reviews.The Echo Dot was the most-bought item on Prime Day in the UK this yearSo what is Amazon Prime Day
anywayLike any sale, the main reason for Amazon Prime Day is to get people spending money they wouldn’t otherwise spend
Get them through the virtual doors with great offers and hope they’ll spend cash on other things too
In Amazon’s case there’s also the Prime membership that the day promotes: no Prime, no Prime Day
While Amazon offers a free trial of Prime and some shoppers will cancel the subscription before any payment comes due, many won’t.More
people signed up for Prime on Prime Day 2017 than on any other day in Amazon’s history
According to Consumer Intelligence Research Partners, some 80 million people were already Prime members before Prime Day 2017; in 2016 it
Amazon also reports that sales via the Amazon app more than doubled and "tens of millions of people" used the app to buy stuff on Prime Day
this year.So is Amazon Prime Day just another Black Friday Actually, no
As Amazon puts it, Black Friday is largely about gifts for other people - it takes place just at the start of the Christmas shopping season
- but Prime Day is all about Amazon
Sorry, you! It's all about you! Ahem.The overwhelming majority of decent deals on Prime Day were on things you might buy for yourself or for
As you’ll see from the best sellers there were lots of smart home devices sold to Prime customers as well as quite a lot of kitchen gear
There were good deals on laptops and consoles too, of course, but they were alongside deals on hammocks, juicers, robot vacuum cleaners and
pressure cookers.Amazon Prime Day 2018: how long will it lastWe know what you’re thinking: Amazon turned Black Friday into Black Friday
Deals Week, so there’s no way it would limit Prime Day to just 24 hours
Prime Day 2017 was 30 hours long
No doubt Prime Day 2018 will be longer still
Prime Day 2022 may well start before Prime Day 2021 finishes. Things to watch out for on Prime Day 2018As you’d expect from an event this
big, not everything went according to plan on Amazon Prime Day this year
Twitter featured many irate users who found that deals didn’t appear at the specified times, while others suggested that Amazon had a
“bot problem” with some deals being oversubscribed instantly
Still others had problems with the app, where deals weren’t sold out but the App’s Add To Cart button didn’t work. There were
concerns over some of the deals too
Some deals were more expensive on Prime Day than they were normally, while other deals simply reproduced deals that had been available the
And still others were laughable: would an incredible four cents off the $1,799.99 price of a soundbar tempt you to buy Problems didn’t end
at the ordering stage either
While Amazon boasts about the fastest-ever UK Prime Day delivery of just 14 minutes between ordering and delivery, many of us saw our
next-day or two-day deliveries become even longer.Prime Day: do Amazon's rivals respondThey did
It was Free Slurpee Day at 7-Eleven and Cow Appreciation Day at Chick-fil-A, which offered free food to anybody in an animal costume
Meanwhile eBay threw some shade, with a front page claiming that “Their Prime Deal Is Our Everyday Deal”.According to research firm
Bazaarvoice, 76% of US Prime Day shoppers visited rival retailers to check whether they were getting the best deals
And as PwC Consumer Markets analyst Steve Barr told CNBC, “We are seeing other big box retailers use Prime Day as an opportunity to
capture shoppers' appetite for deals and as way to compete against Amazon for share of wallet and mindset.” Bazaarvoice found that
Wal-Mart, Best Buy, Target, Home Depot and Lowe’s proved most popular among Prime Day shoppers in the US, with Target offering a week of
Dell ran 'Black Friday In July' on Prime Day this year, Toys R Us offered 20% off everything, Best Buy took $200 off Dysons and $70 off the
Apple Watch Series 2 and JC Penney ran its Penney Palooza sale
Wal-Mart decided not to take part in the frenzy, preferring to offer extra discounts on in-store collections instead.The Fire TV Stick was
down to $34.99 / £34.99Could Amazon do betterWe think so
One of the biggest problem with Prime Day was actually finding the deals, which involved wading through lots of irrelevant products: Amazon
ordered its deals by categories, so for example you could choose Computers Accessories but you couldn’t narrow the selection further to
specific kinds of computers or accessories.Finding interesting deals meant looking at an awful lot of Lightning cables
We did our very best to help by providing a guide to the very best Amazon Prime Day deals, but it was a right pain if you wanted to browse
Amazon's own site And it was disappointing to see deals we did want, such as Philips Hue bulbs, limited to single orders per customer
Presumably it’s to stop them ending up on eBay at a higher price, but Hue’s a system for smart homes, not a single smart lampshade.The
biggest problems were with availability and delivery, though
Amazon or its logistics partners appeared to underestimate demand, and while part of us thinks “fair enough” the whole point of Prime is
And seeing Lightning Deals disappear before you had time to read them was particularly frustrating
Not everybody is accessing Amazon on a super-speedy broadband network, and logging into the mobile app at the right time to see the deal had
already sold out was a particular torture for phone users.What can we learn about Black Friday and Cyber MondayThe short answer: not much
Prime Day may have been a big deal, but it’s still small potatoes compared to the annual holiday extravaganza - and you can be sure that
while many people still won’t have heard of Prime Day, they’re very familiar with Black Friday and maybe Cyber Monday too
Amazon isn’t going to let the Black Friday / Cyber Monday opportunity pass it by: Black Friday 2016 was the first billion-dollar shopping
day for mobile payments, with a total of $3.34 billion sold in the US alone
Expect Amazon to be just as enthusiastic about Black Friday and Cyber Monday 2017 as it was about Black Friday and Cyber Monday 2016.Tens of
millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior yearPrime Day 2018: any other days
we should be paying attention toHave you heard of Singles’ Day If you aren’t Chinese, you may not have: Singles’ Day, aka Guanggun Jie
and recently rebranded 11/11, is the world’s largest online sale
Singles’ Day 2016, which fell on 11 November, saw sales of $17.8 billion for Tmall, operated by ecommerce giant Alibaba
That’s more than the entire annual ecommerce revenues of Brazil
Not bad for an event that only debuted in 2009.There are lots of interesting things about Singles’ Day, not least the fact that in 2016
some 82.2% of sales were via mobile devices
Even more significantly, 75% of customers were under 35 - and that means we should be looking at how they’re deciding to buy, because it
might just be the future of retail
As Deborah Weinswig of Fung Global Retail noted, in the West shopping is a chore
In China it’s a sport. If you thought Amazon made a fuss about Prime Day, Alibaba’s efforts will amaze you
It live-streamed an eight hour fashion show featuring the world’s biggest brands and encouraging viewers to pre-order what they saw on the
catwalk; Alibaba executive vice-chairman Joe Tsai says that “live streaming is the biggest internet trend in China today”, and most
brands do some form of live streaming involving celebrities or stories.There was an augmented reality game where players could earn prizes
and discounts; and most significantly of all, there was a Superbowl-scale countdown featuring Katy Perry, Kobe Bryant and One Republic, live
streamed to China as well as Taiwan and Hong Kong, two important new markets
The next step is to take 11/11 truly global.Come back to TechRadar on Amazon Prime Day 2018 where we'll once again be listing the best deals
so you don't have to suffer the pain of navigating the Amazon website!o2EgYfctFddmSmpfoZhJAW.jpg#
