INSUBCONTINENT EXCLUSIVE:
Future Family, the startup offering more affordable plans for fertility services like IVF and egg freezing, is switching its model from
small loans for these services to subscriptions.Fertility treatments are out of reach for most middle-income people in the U.S
The typical costs range from $12,000 to $20,000 for IVF, plus another few thousand for the genetic testing involved to ensure the fetus is
To help, Future Family started out offering monthly payment plans for these services.However, after hearing from customers, the company has
decided to switch to a subscription plan where customers can choose from several offerings and tailor a package that fits their needs.You
might be wondering what the difference is: Either you get a loan for the services you want or you sign up to pay a certain amount as a
subscription for x many months for the services you want
Either way, you get the services you want with an affordable way to pay for them.What new is the ability to pick the services you want, both
So, for example, if you go through egg retrieval and later realize you want to add genetic testing, you can now fold that option into your
subscription plan.&We have now moved from a financing product with concierge, to a full subscription model that offers the flexibility of
other consumer subscriptions,& a spokesperson for the company told TechCrunch
&Contrast this with other financing products that have no flexibility and no customization, and do not even include services like genetic
testing.&Future Family was co-founded byformer Solar City executive Claire Tomkins after she went through six rounds of IVF and spent more
than $100,000 to finally get her baby, so Tomkins had some understanding of what someone might go through and how much they could rack up
before seeing results.In the past year, the company has also added male fertility testing and expanded it ‘Touchpoint& fertility program
to include more than 200 clinics, and it has doubled its user base in the last six months
While we don&t have firm numbers on just how many have used the company services, it did tell TechCrunch it has helped&tens of thousands of
women, men, and couples in all 50 states.&Subscription packages last over the course of five years and start at $150 per month for egg
What you&ll get with that beginner plan is the procedure itself plus concierge care, fertility planning, clinic matching and on-boarding to
the company digital health platform
You can see other plans for IVF on the site here.&Subscription fertility is stress-free fertility
We want to transform people fertility experiences from what is currently a costly, isolating and confusing experience, to one that is
affordable, easy to navigate, and supported at every step of the journey,& Tomkins said.
