INSUBCONTINENT EXCLUSIVE:
HQ Trivia is aiming to attract more players following a slight decline indownloads with a new, large prize
The company announced today it has bagged Target to sponsor to sponsor a special Emmy-themed game featuring its biggest-ever single winner
The game will air on Monday, September 17 at 9 PM ET, but will be played in a different fashion than usual.Typically, HQ Trivia players
compete to win or split a cash prize, which often doesn&t amount to much more than enough for a cup of coffee
But this time around, HQ Trivia will run in a &one winner takes all& format, meaning only one individual will earn the winnings from the
game.Instead of a normal 12-question round with 10 second to answer, the game will continue until only one winner remains
Players can still use their extra lives, but only until question number 15
After that, they won&t work.The game content will be Emmy Awards-themed, featuring questions about shows, actors, the Emmy telecast, and
other historical facts.Target is stepping up as the game sponsor for this winner-takes-all milestone game
The game itself will also be branded, but the exact nature of the creative is something Target is keeping under wraps for the time being as
it a first for the retailer.HQ Trivia has worked with a number of other big-name brands in the past through its game, includingWarner Bros,
Nike, MillerCoors, National Geographic, Chase, Viacom, and NBCUniversal.The news of the milestone game comes at a time when HQ Trivia
downloads have been trending slightly downwards
As TechCrunch Josh Constine reported last month for the app Apple TV launch, the iOS version of HQ Trivia had fallen from being the No
467 Overall app.According to data from Sensor Tower, the app has 12.8 million downloads across platforms, the majority of which (11M) were
this year.HQ Trivia claims the app continues to have the &largest live audience on mobile daily.&The company respondedat the time that games
are a &hits business& and &don&t grow exponentially forever.&Rus Yusupov,CEO of HQ Trivia parent company Intermedia Labs, also noted that HQ
was working on new game formats as a result.Despite the fickle nature of mobile gamers, HQ Trivia has spawned a number of clones and other
live games, includingFox&sFN Genius, ProveIt, FameGame, Gravy, MajorityRules, Cash Show,and manyothers
Even Facebook caught onto the trend, launching its own gameshows platform to support interactive video.However, it remains to be seen if
live game-playing is a lasting interest for mobile gamers, or just a flash in the pan.
