INSUBCONTINENT EXCLUSIVE:
Apple launched the iPhone XR, iPhone XS, and iPhone XS Max at its event in Cupertino, alongside the Apple Watch Series 4
However, what's interesting is that it has stopped selling the iPhone SE, iPhone 6s, iPhone 6s Plus, and the iPhone X in the US
The three devices are not listed on the Apple Store anymore, and have been discontinued
While the iPhone SE and iPhone 6s family's discontinuations are understandable, given their age, the iPhone X discontinuation is possibly
due to the three new models with almost the same design and price range, making last year's anniversary device redundant
In India, only the iPhone SE has been discontinued for now, while the iPhone 6s and iPhone 6s are available at lower prices, as is the
iPhone X.Every year, after its annual iPhone event, Apple discontinues old generation phones, and drops the prices of last-gen phones
It dropped the prices of the iPhone 7, and iPhone 8 series, but has decided to discontinue the iPhone X altogether
The iPhone X may not have sold in volume, but it did reportedly generate a considerable amount of revenue for Apple, given its high ASP
Of course, the iPhone X discontinuation doesn't come entirely as a surprise, with several analysts predicting this turn of events as far
back as January this year, citing supply chain issues.In the US, the new iPhone XS has the same starting price as the iPhone X at launch
Customers would opt for the latest device with all the internal upgrades, and reducing the price of the iPhone X would hit Apple's profit
margins as well, as the component prices likely may not have dropped that much
Therefore, it makes a lot of sense for Apple to stop selling the iPhone X altogether.iPhone 7 price has been dropped to start at $449
32,200), and the iPhone 7 Plus is now priced starting at $569 (roughly Rs
The iPhone 8 is now priced starting at $599 (roughly Rs
43,100), and the iPhone 8 Plus is now priced starting at $699 (roughly Rs
50,200).Coming to the new iPhones - the iPhone XR price in India starts at Rs
76,900 for the 64GB storage variant, going up to Rs
81,900 for the 128GB variant, and Rs
91,900 for the 256GB variant
iPhone XS price in India starts at Rs
99,900 for the 64GB variant and goes up to Rs
1,34,900 for the 256GB and 512GB variants, respectively
Likewise, buyers will have to shell to Rs
1,44,900 for the 64GB, 256GB, and 512GB storage options of the iPhone XS Max, respectively.In the US, the 64GB variant of the iPhone XR has
been priced at $749 (roughly Rs
53,900), the 128GB variant has been priced at $799 (roughly Rs
57,500), and the 256GB variant has been priced at $899 (roughly Rs
The iPhone XS in the US comes with a price tag of $999 (roughly Rs
71,800) for the 64GB variant, $1,149 (roughly Rs
82,600) for the 256GB variant, and $1,349 (roughly Rs
The iPhone XS Max has a starting price of $1,099 (roughly Rs
79,000) for the 64GB variant, $1,249 (roughly Rs
89,800) for the 256GB variant, and $1,449 (1,04,200) for the 512GB variant.The iPhone XR will be available for pre-orders starting October
19, while its shipments will begin from October 26 in over 50 countries and territories, including India
The iPhone XS and iPhone XS Max will go up for pre-orders September 14, and ships from September 21 for the first wave of launch countries
In India, it will become available from September 28.New iPhones may well be amazing but will Apple follow a new strategy in India We
discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or
just hit the play button below.
